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EA GameShow to vault EA brand; Could head to PS3

5 September 2007

Still wet behind the ears over at EA Sports, Peter Moore is already gearing up to take down the powerhouse of Nike and ESPN. Both brands are household names, something Moore wants for EA Sports as well.

During a recent interview with the New York Times, Moore stated, "There is a great opportunity to take EA Sports and turn it into a general sports brand that can compete not only with Take-Two and Konami and the other usual suspects in the video game world [but also to] compete with the likes of Nike and ESPN to win the hearts and minds of a very desirable demographic group, which is the 14-to-34-year-old male worldwide."

This bold statement comes amid criticism to EA Sports which has been under duress recently for their perceived lack of effort on many of their titles. While they may have a hold on football games for now, Moore and EA are going to have to do a lot more than just issue challenges to win the hearts of their target market.

In closing, Moore announced a new title. He commented on a new service called, "EA Sports GameShow," a free online trivia game slated for an Autumn release. If the online/PC version of the game is a hit, expect to see it on Xbox Live and in the PlayStation Store. He finished with, "In some ways GameShow is a pilot for what we hope to be a much more substantial online presence going forward," outlining once again that EA is on a warpath.

Expect to see much "Moore" from EA in the months to come as well as breaking information here at PSU.

Source: IGN


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