Robert Dyer, Sony Computer Entertainment America's Vice-President of Publisher Relations, has commented on the recent declaration by Microsoft in relatation to their retainment of content exclusivity, by saying that publishers "get the living crap kicked out of them by Microsoft."
Chris Lewis, Microsoft's Vice-President of Interactive Entertainment, last week declared that content released on other consoles must be released on the Xbox 360 with an equivalence of content shipped on disc or any other released version. If developers do not comply, Lewis was quoted saying, "Microsoft reserves the right to not allow the content to be released on Xbox 360."
The hindrance of gaming potential could mean the worst for the industry, especially with the large following that the Xbox has. Potential is not enforced with rinse-repeat copies of games already made, and developers need the helpful room to grow and influence the games that consumers love to play.
Games are the industry focal point, and keeping a leash on development for the sake of funds holds back the potential evolution of the gaming, and those who play those games.