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New PS3 ad campaign for the US

30 May 2007

While we here at PSU loved the first set of commercials for the PlayStation 3 (minus the creepy baby one), they were clearly for gamers and did not properly market the PS3 to the general public. Sony is now launching a revised campaign in the US, displaying a greater emphasis on "player fun," perhaps hoping to capture some of the Wii's vastly growing mature but casual market.

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This new campaign is rumored to be titled "Sony Lifestyle", which may purport not only the PS3 but the entire Sony entertainment line-up. In any case, we hope that Sony better displays the attributes which the PlayStation 3 has to offer, while still displaying the fun that PS3 provides for consumers. We're pretty sure that's what Sony hopes as well.

 


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