PlayStation Universe

Sony to outline new business strategy this month

on 5 April 2012

Newly-appointed Sony CEO Kazuo Hirai is to spearhead a new business strategy for the hardware manufacturer on April 12.

As reported by Reuters, the briefing aims to outline Sony’s plans to “turn around its business” following an estimated $2.7 billion loss for the financial year ended March 2012.

The company is said to be feeling the pressure after the figure marks its fourth consecutive annual loss.

Hirai took up his role as chief executive officer on April 1, 2012, and is expected to be appointed to the Board in June.

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