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PS Vita selling 10m in FY2013 is 'a stretch,' says analyst

15 May 2012

Speaking with GI International, RW Braid’s Colin Sebastian described the chances of Sony’s PlayStation Vita selling 10 million units in FY2013 as “a stretch” unless a price cut is on the cards.

Sebastian said that although PS Vita is an impressive piece of kit, it faces increasing competition from mobile devices such as smart phones, which he notes are becoming better platforms for games.

“10 million looks like a stretch goal at this point. Perhaps there is a price cut baked into that guidance later in the year, or Sony believe that there are titles such as Call of Duty for Vita that will be meaningful platform drivers,” he said.

“Vita is a great dedicated game device, but the market for those products continues to shrink as smart devices become better platforms for games.”

Sony said last week that global PS Vita sales had topped the 1.8 million mark since its launch in Japan on December 17, 2011.

The electronics giant predicted that combined sales of PS Vita and PlayStation Portable will reach 16 million by the end of FY2013.


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