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E3 2012: Sony's Jack Tretton says 'it's about being the best'

6 June 2012

Jack Tretton, CEO of Sony Computer Entertainment America (SCEA), has said his company is more concerned with making the best games console possible as opposed to being first out the door with cheaper hardware.

Chatting with GTTV this week at E3, Tretton observed that Sony has never been first to bring a product to market, and would rather develop a better platform than rush something into stores.

“We’ve never been first. We’ve never been cheapest. It’s about being the best,” said Tretton.

“If you can build a better machine and it’s going to come out a little bit later, that’s better than rushing something to market that’s going to run out of gas for the long term."

“In a perfect world you want the best machine that ships first that’s cheapest. But the number one goal is to be the best machine and that’s what we’re always focused on," he added.

Elsewhere, Tretton was quizzed on the status of Rockstar’s elusive Agent, which has failed to put in appearance at E3 since its unveiling in 2009.

“You couldn’t have said it better when you said Agent from Rockstar. I work for Sony Computer Entertainment. The second I start working for Rockstar, I’ll have some definitive information for you on Agent.”


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