You probably noticed Sony didn’t announce a price cut for the PlayStation Vita during the company’s media event at E3 2012. That shouldn’t come as a huge shock since the handheld device was released not too long ago, and so far sales have been modest—reports indicate Sony has sold more than 1.8 million Vitas. Sony also hopes to sell 16 million combine Vita and PSPs by the end of this financial year. Based on comments from Sony Worldwide Studios chief Shuhei Yoshida in an interview with Eurogamer, it sounds like the company doesn’t have immediate intentions to drop the price of Vita to reach that sales milestone.
"From the value for money standpoint, we think we have a good price for what the system is,” Yoshida told Eurogamer. “And our priority is to achieve the potential through more games and services.
"Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well. That's something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realise the potential of the system."
While we didn’t see a ton of new games at Sony’s press event for Vita, the company is showing 25 new titles on the show floor. Our team is there right now gathering information and we’ll give you more as it comes in—so stay tuned.