Jerry Lambert, best known among PlayStation fans as the actor who portrays marketing maestro Kevin Butler, is being sued by Sony for breach of contract.
The news comes as Lambert was featured in a commercial for Bridgestone’s Game On promotion, where he is seen playing Nintendo Wii in a similar style to his Sony executive alter ego.
As a result, Sony has launched a lawsuit against Bridgestone and Wildcat Creek Inc., the latter being Lambert’s own production company, citing intellectual property and trademark infringement.
Writing in a statement to Kotaku, Sony commented: Wildcat Creek Inc. claiming intellectual property and trademark infringement.
"The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship.”
"We invested significant resources in bringing the Kevin Butler character to life and he's become an iconic personality directly associated with PlayStation products over the years.
"Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony's intellectual property, creates confusion in the market and causes damage to Sony."
Lambert has since been edited out of the commercial in question and the footage was later reissued. The original advert featuring Lambert can be viewed via GoNintendo.
Sony's attorney's told the Northern District of California court on September 26 that both parties were close to resolving the issue. The console maker has until October 12 to either withdraw or continue through to a hearing.
Stay tuned to PSU.com for more details.