Billy Pidgeon, an analyst with Inside Network, has called for Sony to take a leaf out of Nintendo’s book and cut the price of PlayStation Vita.
Speaking with NowGamer, Pidgeon argued cutting costs is necessary in order to give PS Vita a shot at success, warning that publishers aren’t going to invest in the machine if the installed base doesn’t increase dramatically.
"Although the hardware is high quality, Sony may need to follow Nintendo's lead and cut price drastically next year if the installed base remains below five million or the platform will not be viable for publishers," he said.
"Also the proprietary memory cards for PS Vita are prohibitively expensive. There should be more downloadable software, including inexpensive or free games, and these must be higher quality than popular iOS and Android games," he continued. "It would in fact be helpful if the best and most popular smartphone and tablet games were also available for download to PS Vita."
Despite this, Pidgeon observed that both the quality of games and sales for PS Vita are starting to improve.
"PS Vita sales are improving, but could be much stronger. The software library is improving – there are some very good triple A third party exclusives like Persona 4 Golden and Assassin's Creed III: Liberation, and there are some very good downloadable titles like Sound Shapes and Escape Plan – extending PlayStation Plus subscriptions to PS Vita also helps to add value."