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Tomb Raider, Sleeping Dogs fail to reach sales targets

26 March 2013

Square Enix has confirmed that the critically-acclaimed Tomb Raider reboot has sold 3.4 million copies globally since its release on March 5.

A fantastic start, you might think, but the Japanese publisher – which reported significant losses in its latest financial report – noted the sales figures failed to meet internal forecasts.

Tomb Raider wasn’t the only disappointment for the firm, either. Both Sleeping Dogs and Hitman: Absolution also didn’t measure up to expectations, selling 1.75 million units since August and 3.6 million units since November, respectively.

Square Enix forecast retail game sales of 14.9 million units from North America and Europe in its six-monthly report in September 2012. The above three games combined total 8.75 million sales, indicating the company’s expectations were considerably higher than any of the titles achieved.

Unfortunately, it isn’t known exactly how many copies Square expected Tomb Raider, Sleeping Dogs and Hitman to flog.

Said the company: “Despite the high critical acclaim, [the games] failed to meet each target. In particular North America sales force as ineffective, ending up with two-thirds of number of units sold in Europe.

“Moreover, price pressure was strong, which forced spending additional channel costs such as price protection.”

Square Enix announced earlier today that its CEO and president, Yoichi Wada, has resigned from the company.

Read our reviews of Tomb Raider, Sleeping Dogs and Hitman: Absolution via the links provided.


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