After losing key exclusive titles such Devil May Cry 4 and Grand Theft Auto IV, Sony continues to hold on to one of the last great exclusive titles in it's arsenal in the form of Metal Gear Solid 4: Guns of the Patriots.
The fact that the game has remained exclusive, and continues to be for the PlayStation 3 only should prove instrumental in helping to boost the adoption rate of the console.
"We're telling our fans that if you want to play 'Metal Gear Solid 4', you have to buy a PS3," said Ryan Payton, the assistant producer of the game. "The PlayStation brand has always been good to us, and we're pretty bullish on the PS3."
Because of the high development cost of current-gen games, most publishers prefer to release a game on various platforms in order to try to recover the largest amount of profit, throwing exclusivity out the window.
"We understand publishers are needing to recoup their investment," said Peter Dille, Senior Vice President of Marketing for Sony. "From our perspective, as long as the games aren't going exclusive to other platforms, PS3 gamers are not actually losing anything."
To counter third party developers and their releasing multi-platform games, Sony has ramped up their in house development studios to produce high quality, exclusive, first party games.
The company currently has 15 development studios working on games, more than Microsoft and Nintendo combined, Dille stated, and he also expects there to be 15 PS3 exclusive title to be release between September 2007 to April 2008.