A report by the Wall Street Journal claims that Sony and Viacom have struck a deal to bring cable television content to PlayStation consoles later this year.
No specific platform is provided, but this report times well with the messaging at Sony's E3 2013 press conference, where it was made clear that Sony Pictures intends to bring a wealth of its content to PlayStation 4 in the coming months and years.
Of course, Sony Pictures is its own thing, and this report claims that Viacom cable channels will be providing the video content via streaming. Viacom owns MTV Networks (MTV, VH1, CMT), Nickelodeon, BET Networks, Comedy Central, Logo, Spike, Showtime Networks, The Movie Channel, and others. The latter two are considered premium programming, and may not be part of Viacom's PlayStation package.
"On demand" service is also expected. The Wall Street Journal believes this deal gives Sony the lead in the race for "Internet Pay TV", and the article's subhead calls the deal a "content coup".
While we expect this programming to be offered on PlayStation 4 (and possibly through Sony's existing Video Unlimited service), there's a good shot for streaming to PS Vita as well.
Kyle Prahl is a PSU Managing Editor who wonders if the Sony-Viacom ink has any chance of trumping Netflix usage on PlayStation platforms. He's also on Twitter.