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PS4 pre-order price hike at UK retailer SimplyGames

7 October 2013

In what appears to be a move of unfettered corporate greed, UK games retailer SimplyGames has raised the price of PS4 pre-orders--even those that have already been placed--by at least £65.

The original console package, which had cost £349.99, is no longer available. Instead, all customers with PS4 pre-orders placed through SimplyGames are being asked to fork over more money for one of the retailer's system bundles, the least expensive of which costs £414.99.

What makes this move highly suspect are the contents of SimplyGames' cheapest bundle. Specifically, SimplyGames "offers" a non-first-party USB-to-mini-USB splitter: an unofficial accessory, used to ratchet up the minimum price for UK buyers.

With PS4 stock quickly dwindling all over the world, customers who pre-ordered their launch-day unit at SimplyGames will have to pay more money or cancel their orders and risk the Wild West of late-game internet electronics shopping. At least Sony's not onboard with what SimplyGames is doing: "Sony is not and would not force anyone to buy something they don't want," said David Wilson, head of Sony UK PR, to Eurogamer this morning. 

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