Sony’s PlayStation 4 launches in the U.K. and Europe this Friday, and to celebrate the event, the company is hosting a special event at London’s Covent Garden on Thursday night.
As part of a collaboration with U.K. retail giant GAME, gamers can attend the event at the PS4 Lounge at 17 Bedford Street and have the chance to purchase a brand new PS4 console.
This is particularly noteworthy as pre-orders have all dried up since August, so if you fancy getting your hands on Sony’s next-generation system and haven’t pre-ordered, then this is your only chance to secure one before Christmas.
It’s first come first serve, so gamers are encouraged to start queuing Thursday morning. Not only that, but you’ll also be serenaded by a performance from U.K. rap sensation Tinie Tempah while you're there to boot.
Sony Computer Entertainment UK & Ireland’s Managing Director and Vice President, Fergal Gara, commented: "Day one PS4 pre-orders sold out in record time and this could be the last chance for anyone who wants to get their hands on a console before Christmas.
"We really wanted to offer some way for people to buy on launch day, and this is a fantastic opportunity for anyone that hasn't already pre-ordered to get their hands on a PS4 on day one. The excitement in the run up to our UK launch has been phenomenal, and we want to thank gamers for their support by giving them the chance to take a PS4 home at the earliest opportunity."
"The excitement and anticipation for the PS4 launch is absolutely massive. We're stepping into the next generation of gaming and this really is a fundamental shift for the industry. The PS4 launch is going to surpass anything PlayStation has done before - our pre-order numbers are around four times higher than the PS3 and we're seeing those numbers grow every day,” added GAME boss Martyn Gibbs.
"We're delighted that we are able to bring additional last-minute stock to the UK market and keep delivering for the UK gaming communities and we can't wait for the official launch."
Will you be attending? Let us know in the comments section below.