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PS4 is key to growing Sony's electronics division, says Kaz Hirai

27 May 2014

PlayStation 4 will be instrumental in reviving Sony’s electronics division, the company has said.

Speaking to Reuters, Kazuo Hirai, Sony Computer Entertainment CEO and President, said the console is a key driver in its network business, which in turn will prove vital in turning around the electronic sector’s fortunes.

“We have to rigorously pursue install-base numbers," said the executive. "The biggest driver for our network business will be the PlayStation 4.”

"The network is becoming increasingly important for our other businesses, too. Our TVs have video-on-demand and Music Unlimited. PlayStation Now will be launched on Bravia TVs next," he continued.

"It was the same with the Walkman. It's rare for a product to not have an affinity with a network and so it's becoming the assumption that all products, not just games, will be connected to a network."

Sony earlier this month posted a $1.25 billion Q4 loss, with PS4’s costly launch partly to blame. However, the console has enjoyed massive success since its November 2013 launch, selling over seven million units to date.


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