Speaking during an interview with the latest issue of MCV, Sony Europe’s John Walker revealed that The Last of Us: Remastered will be backed by an extensive marketing campaign that will see the post-apocalyptic adventure strutting its stuff on everything from TV ads to London train stations.
Walker also said that pre-orders for the Naughty Dog’s PlayStation 4 debut title, which adds 1080p visuals running at 60fps, plus a host of other cosmetic touches, are “looking strong.”
“The Last of Us is the game of a generation, winner of over 200 Game of the Year Awards and five BAFTAs," he commented. "It is now fully realised for the world's most powerful console. Pre-orders are looking strong and we're currently hitting our trajectory targets so we expect it to sell well."
In terms of advertising, expect to see hero Joel’s chiselled features plastered across ad takeovers at Waterloo and other underground stations, “male lifestyle publications,” YouTube and social media.
In addition, ITV, Channel 4, and Sky will be regularly running adverts for The Last of Us: Remastered later this summer.
PlayStation Australia teased earlier today that new info on the game will be released next week. Check out the first screenshots of Joel and Ellie’s hotly anticipated PS4 makeover here.
The game is due for release on PS4 in the U.S. on July 29 and in Europe on August 1.