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SEGA exec: Wii to look "dated", PS3 to win

15 June 2007

Scott Steinberg, VP of marketing for SEGA US, isn't too convinced about Wii's future as a market leader. He believes that PS3 is a far more likely candidate for overall market leader this generation of consoles.

"I am a little concerned about the creative depth of the Wii pool," he told Reuters. "I'm not sure if they will top out in 2008 or 2007."

He's looking past the immediate sales, citing technological barriers. "The Wii will start to look really dated in a couple years when developers get more value from the 360 and learn more and more about the PlayStation 3," Steinberg said.

"But how much value can developers and creative folks get out of this wrist motion two years from now, or five years from now, or ten years from now?"

"How can they design products that aren't too derivative of what's already out there?"

SEGA believes that PS3 will ultimately end up on top, despite it's slow start (especially in comparison to the Wii). Steinberg concluded, "We know the PS3 pool is pretty deep. There's a lot to exploit there."

Source: Reuters


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