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Sony not competing with Microsoft or Nintendo, says Hirai

9 May 2008

Sony Computer Entertainment President Kazuo Hirai has stated he feels the company is not competing directly against Microsoft and Nintendo in the current hardware cycle, and is instead focusing on the entertainment industry as a whole.

Speaking to MCV this week, Hirai commented, “I think that PS3, PS2 and PSP are all entertainment platforms so I feel that our competition is not Microsoft or Nintendo, but basically any form of entertainment that is competing for the consumers’ attention.”

“So we need to make sure we offer the most compelling entertainment – not videogame entertainment but in entertainment in general. I can’t speak for their strategy but I like to think that we’ve got a very well balanced portfolio with PS3, PSP and you can’t discount the PS2.”

Hirai also recently expressed his confidence that the PlayStation 3 would emerge as the victory in the current hardware battle during its expected 10-year life cycle.

Stay tuned.

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