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High street retail will continue to play vital part, says Hirai

16 May 2008

Sony Computer Entertainment President Kazuo Hirai has said that he is confident traditional high street retail sales will continue to play a significant role for the platform holder despite the inevitable growth in digital distribution.

The company had previously expressed its belief that digital distribution would become the preferred method for purchasing content by 2018, accounting for as much as 90 per cent of all videogame sales.

However, Hirai asserts that regardless of how popular digitalized methods become, Sony was keen to maintain its relationship with high street retailers, noting, “you might be able to download a game but you can’t download a console”.

“I think the relationships we have with retail in all of our markets are very important and that’s something that we are going to make sure we keep intact. We need to have that relationship with retailers because you might be able to download a game but you can’t download a console,” he told MCV.

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