PlayStation Universe

Hirai questions lifecycle of rival consoles

  • submit to reddit

on 17 July 2008

Sony Computer Entertainment President and CEO Kazuo Hirai has questioned the longevity of rival platforms, highlighting the success of the company’s previous videogame systems as evidence that its latest home console, PS3, will remain on the market for many years to come.

Speaking with, Hirai commented, "I know some people have been talking about who will be number one in this generation, and what have you, but before we get into that question, what about the lifecycle management?"

Elaborating, Hirai pointed to Sony’s last-gen console, PS2, which still remains active on the market nine years after release, surpassing the lifecycle of both the Xbox and GameCube.

"We certainly don't do the consumer the disservice of basically saying that the consoles have gone by the wayside because we have a new one," he said. "Right now, a prime example? PS2 is nine years into it. Where's the Xbox? Where's the GameCube?”

"Same thing with the original PlayStation. At some point we looked around and asked what happened to the Saturn? Where's the N64? So if we're doing that, let's compare apples to apples, and for me, because we're on a ten-year lifecycle, unless we're talking ten years it doesn't really make that much sense to me."

"It's really a matter of looking back after ten years minimum and asking what you've actually accomplished in terms of the installed base, in terms of the business that you generated for the internal first party studios, in terms of the business you've generated for the third party studios, in terms of the business you've generated for the retailers."