Sony just opened a new front in its struggle to market the PlayStation 3 to demographics untapped by Xbox 360 and Wii. This time they're targeting the post-pub impulse-buy crowd.
According to Stuff.tv, the firm has got together with Universal Pictures to produce "PoP" vending machines which dispense PlayStation 3 games, Blu-ray discs and DVDs.
The new devices, which appear to be confined to the UK at present, will allow consumers to snap up the latest games, songs and films (150 of the latter will be available from launch) at any hour of the day or night. You'll also be able to download media straight to "most" MP3 or MP4 players, USB sticks and SD cards. The touchscreen interface lets you preview products before you lay down the moolah.
Stuff has posted a hands-on video for your delectation. No official release date has been announced, but PoPs will apparently be "popping up throughout the land in cinemas, gyms, universities and travel stations." Did you see what they did there?