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PlayStation brand showing continued momentum

on 16 January 2009

Sony Computer Entertainment America (SCEA) has announced that the company shifted 3.6 million PlayStation 3 consoles throughout the U.S. in 2008, representing a year-on-year growth of 40 percent.

Speaking in light of NPD figures for the month of December 2008, the platform holder observed “continued momentum” for the PlayStation brand, with software sales in particular increasing a mammoth 116 percent.

“PS3 also generated one of its strongest months in software unit sales in the U.S., with almost 6 million units sold in December. For the calendar year, PS3 software unit sales increased 116%,” said the company.

Peter Dille, senior vice president of marketing and PlayStation Network for SCEA, added: “The PlayStation brand has had a solid calendar year with total PS3 hardware sales up 40% and total PS3 software sales up 115%.”

“We remain confident in our momentum into 2009 as we continue to deliver to our consumers the best entertainment content and technology out there,” adding, “And we delivered on that promise this past year with one of the best software line-ups in the industry, a dramatically expanded PlayStation Network with the launch of the video delivery service and the beta of PlayStation Home, as well as extended hardware offerings with the PSP 3000 and Uncharted 160GB PS3 bundle.”

“We also hit a remarkable milestone for the PlayStation 2 platform in North America with 50 million units sold. It’s truly an amazing testament to the power and legacy of our brand.”