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Ubisoft preparing to take on the sports genre

16 February 2009

When you think of Ubisoft, you don't generally think of sports games. Outside of Shaun White's Snowboarding, can you think of the last Ubisoft sports title to hit the market? It's hard, isn't it? Ubisoft CEO Yves Guillemot recognizes the company's absence from the genre and plans to make the necessary moves in order to begin taking a larger chunk of its market share.

Considering their latest title into the genre earned the company €500 million in just under three months, it's quite obvious that there is money to be had. According to Guillemot, he wants to go to battle with 2K Sports and EA Sports in order to demonstrate that Ubisoft can compete with the best of the best.

"Sports is a difficult genre to break into and I am extremely pleased with the results; Shaun White Snowboarding was our first tie-in with a professional athlete and it has been a huge success worldwide," said Guillemot.

“Working with Shaun White has been great and I think that shows in the fun and excitement of the game when you play it. This is definitely an area in which we plan to grow our presence.”

While Shaun White did have its positives, it wasn't without its faults. Still, we look forward to seeing what Ubisoft has planned for a genre in serious need of new ideas.

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