Sony Computer Entertainment America (SCEA) vice president of marketing Peter Dille has reiterated the platform holder’s commitment to backing PlayStation 3 for the next decade, boasting that the machine will be the “centerpiece of your entertainment for the next 10 years.”
Speaking to GameDaily, Dille commented, “We also have to work hard to gain our consumers’ trust and make them comfortable that when they buy a PS3, it’s going to stand the test of time.”
“The fact of the matter is we’re the only console manufacturer that’s ever launched a product that’s had a 10-year life-cycle. And we’ve done that now not once, but twice.”
Dille went on to note that although the economic slump is likely to deter punters from forking out for expensive goods, consumers are more likely to invest in value – and PlayStation 3 makes for the ideal choice.
“One of the great things about the PS3 is that if you buy it today you can be confident it's going to be the centerpiece of your entertainment for the next 10 years. Economically, that's a great value."
"Yes, in tough times people think twice about discretionary spending, but we also know people spend for value. They are looking for things that will last before they spend the money. We believe that plays right into our strengths," he said.