Activision hopes Modern Warfare 2 is 'biggest selling game of all time'

  • Posted April 2nd, 2009 at 12:06 EDT by Mike Harradence
  • 5,516 views
  • 52 Comments

Activision has set its sights on making the eagerly anticipated Modern Warfare 2 the hottest entertainment commodity on the market this holiday season, with the publisher hopeful the sequel becomes the ‘biggest selling videogame of all time.’

Speaking to MCV, brand manager Simon Wells commented: “Each year the Call of Duty franchise goes from strength-to-strength.”

“We want to propel this year's title to be the biggest selling video game of all time. That may raise some eyebrows, but step back and look at the franchise's trajectory through preceding launches, and this objective starts to look viable.”

Modern Warfare 2 is currently pencilled in for a November 2009 release and will be backed by an extensive marketing campaign – something Wells feels will propel the game to the status of no.1 entertainment property of the year.

“We firmly believe we have the potential to be the No.1 entertainment property of the year. The reality for a franchise as large as Call of Duty is that we are competing directly with entertainment propositions outside of the video game space,” he added.

Stay tuned for more info on Modern Warfare 2 as it breaks.

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  1. Wrath

    • 12:07pm BST - April 2nd, 2009

    No way

  2. Chille

    • 12:09pm BST - April 2nd, 2009

    lol, thats about it lol, itl sell exactly same as cod4 because everyone who liked that type of game already has it, therfor the amount itl sell will be exactly same as cod4 if not a tiny bit higher, but not much, yes im not saying its gonna be a big seller, but biggest selling game of all time? lol, stfu and stop dreaming.

  3. Babiloo

    • 12:10pm BST - April 2nd, 2009

    well it could happen.. if halo 3 still owns that title which i think they do, they can make at least half those numbers on the 360, plus the ps3, and pc, and maybe the wii and they actually have a decent shot

  4. damnwrx

    • 12:12pm BST - April 2nd, 2009

    IW's got my money........

  5. MrAce

    • 12:15pm BST - April 2nd, 2009

    I think it stands a good chance

  6. FPSgamer

    • 12:15pm BST - April 2nd, 2009

    I agree. Modern Warfare 2 would be the perfect and epic shooter ever!

  7. integ3

    • 12:17pm BST - April 2nd, 2009

    I think all of the people who are now split betwen COD4 and COD:WAW are going to buy Modern Warfare 2...between that and the fact that it is a multi-platform game is really going to help there sales.

  8. bluemonkeypet

    • 12:19pm BST - April 2nd, 2009

     Could happen....im buying it anyway so they got my buy :)

  9. Biolol

    • 12:24pm BST - April 2nd, 2009

    It's not going to happen because at this time next year they will be getting ready to release the NEXT COD made by Treyarch. Stupid Activision.

  10. r_e_f_l_e_x

    • 12:28pm BST - April 2nd, 2009

    Sorry activision, more people enjoy pretending like they are playing the guitar than those who enjoy pretending to be soldiers.

  11. terminator12259

    • 12:36pm BST - April 2nd, 2009

    nope dont think so

  12. teevanator

    • 12:36pm BST - April 2nd, 2009

    yeh me and about 30 mates are all getting it

  13. Lanthros

    • 12:38pm BST - April 2nd, 2009

    love the series plan on buying this one but I dont see this happening.

  14. pirulee

    • 12:39pm BST - April 2nd, 2009

    I doubt it will sell as COD4. I have COD4, but I don't plan to buy COD4MW2, simplpy because of the economy and because of killzone.

  15. alez310

    • 12:45pm BST - April 2nd, 2009

     hmmm. me personally will not buy this game why because most likely it will be exactly like cod4 with better graphics and some extra little stuff , but i have no doubt that this game will sell good why because its multiplatform and mostly everybody that who has recently bought a console and  have never played online will see this game as wow!! i

  16. TekkenLord

    • 12:51pm BST - April 2nd, 2009

    it's possible it could be but seems that  Activision have forgotten about uncharted.

  17. say_what

    • 12:57pm BST - April 2nd, 2009

    neva going to happen

  18. KraZe

    • 1:06pm BST - April 2nd, 2009

    I think it'll happen, everyone plays cod4 an i mean eeerryyyyoooonnnnneee and once they find out theres gunna be a #2 with the graphics and stuff lookin mint.. everyone will be on it

  19. madvic

    • 1:12pm BST - April 2nd, 2009

    After such a rubbish trailer I doubt it.  Still even after said trailer the game is top of the pre-orders on play.com.

  20. MysticStrummer

    • 1:20pm BST - April 2nd, 2009

    BREAKING NEWS - As it turns out, ALL videogame developers/publishers hope that their game will be the biggest selling of all time. Sorry... had to poke fun at that ridiculous headline. I'm sure it will sell well since most people seem content to play the same mindless online FPS over and over with different graphics and sound. I will buy it mainly for the single player, because the prospect of another run and gun online shooter doesn't do anything for me anymore. Biggest selling game of all time? Possible... (yawn)

  21. spyrde

    • 1:39pm BST - April 2nd, 2009

    Of course they want their game to sell. Was this worth an article? I doubt it.

  22. ttech10

    • 1:42pm BST - April 2nd, 2009

    I wouldn't doubt it.

  23. WonsAuto

    • 2:01pm BST - April 2nd, 2009

    If it even cracks the top 20, I'll be very impressed. Probably not, though.

  24. cdx000

    • 2:11pm BST - April 2nd, 2009

    Everyone who posts against the idea fails to realize that Modern Warfare 1 is the most played shooter.  It has a very good chance to reach this goal.

  25. fontanaboy09

    • 2:17pm BST - April 2nd, 2009

    hmmm i think it has a great chane but i dont think that it will do it !!

  26. ryuken

    • 2:27pm BST - April 2nd, 2009

    I'm getting it, I'm all over COD5 right now but I will be ready for MW:2  !!!!!

     

    about the best selling game of all time thing, I have no idea what the standing are so I'm not sure. I do know that there are thousands and thousands of people playing cod4 and 5 at any given moment. sweet

  27. Funeralfog

    • 2:35pm BST - April 2nd, 2009

    if its as crappy as the last MW then it probably will be a giant seller

  28. masonmcglasson

    • 2:40pm BST - April 2nd, 2009

     It will never beat GTA or World of Warcraft.

  29. iplayonlysony

    • 2:45pm BST - April 2nd, 2009

    @ #3, no, GTA:SA sold more than Halo 3.  I doubt it will be the "best selling game" either, if they are not bringing anything new to the table.

  30. tristan88888888

    • 2:53pm BST - April 2nd, 2009

     yeah not happening. unless they change this one up enough im not buying it. plus isnt the best selling like 40 million. they wont come close to beating it.

  31. Kostchtchie

    • 9:25pm BST - April 2nd, 2009

    after there last fail, i wont be buying from them... they showed no love towards ps3 gamers

  32. Deusthousand09

    • 9:43pm BST - April 2nd, 2009

    Im up 2 my neck in shootersJust beat KZ2 today.But I still dont think I will get this game.Unless its revolutionary.

  33. A-HAAA

    • 9:54pm BST - April 2nd, 2009

    it will not even touch the top selling game of all time by far it will probaly sell five million at tops

  34. SillyHatMafia

    • 10:06pm BST - April 2nd, 2009

    NO 

  35. SPOTTED

    • 10:18pm BST - April 2nd, 2009

    All I want is for them to do away with that damn Martydom perk.  So ridiculous.  When I shoot someone I want to keep running in their direction obviously to get to the next guy.  Worst perk ever.  If you like it, you are just desperate for cheap kills. 

  36. iamspongebob

    • 10:32pm BST - April 2nd, 2009

    i dnt really get what they mean by biggest selling of all time. Like in the first few release days? The mario franchise has sold over 200million but i dunno whats the highest number sold for one game.

  37. podsaurus

    • 10:42pm BST - April 2nd, 2009

    "with the publisher hopeful the sequel becomes the ‘biggest selling videogame of all time."

    That is until Modern Warfare 3 comes out

     

  38. chrisbiohazard

    • 10:56pm BST - April 2nd, 2009

    I think this nomber of game will be better than no.4

  39. Syphon_Filter

    • 11:08pm BST - April 2nd, 2009

    Go to h$ll peace of sh$t. One one game you guys have created and sold over 11 millions copies and you think that you will be number 1 company because of that. So stup$d.

  40. maxwellc13

    • 12:09am BST - April 3rd, 2009

  41. Limmex

    • 12:21am BST - April 3rd, 2009

    i look forward to playing it, but doubt it will be.

  42. RandomBeef

    • 12:37am BST - April 3rd, 2009

    This may well be the biggest selling game of all time.

  43. RallenR87

    • 2:10am BST - April 3rd, 2009

    Its hard to believe it but they really do have somewhat of a shot at it only time will tell

  44. Majin187

    • 2:28am BST - April 3rd, 2009

    lol yea right

  45. Thor_0889

    • 2:37am BST - April 3rd, 2009

    @#3. actually the best selling videogame of all time The Legend of Zelda OoT

     

  46. BajeGamer

    • 2:53am BST - April 3rd, 2009

    ok maybe biggest for the year..i can easily see that happening..cuz even if the game is crap which i doubt and hope it isnt..millions will buy it just from MW 1 alone.. i am one of those millions that will buy  it easily..

  47. IceShade

    • 4:18am BST - April 3rd, 2009

    Breaking News: Activision hopes Call of Duty 4: Modern Warfare 3 is the best selling game of all time of all time.

  48. TRMario

    • 4:53am BST - April 3rd, 2009

    MW2 will be beast

  49. blackbriar101

    • 5:12am BST - April 3rd, 2009

    If the single player is as dark as the first MW and the multiplayer is just as competitive then maybe.COD4 is a great game.I thought the teaser for MW2 was badass.Infinity ward means quality.

  50. richkaos

    • 11:08am BST - April 3rd, 2009

    I doubt it somehow, bit of a bold statement, maybe best selling game for a few months, I know i will get it as i have enjoyed all the COD series, plus they are they only bloomin devs to ALWAYS include splitscreen offline shenanigans

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