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Moore: Sony should be worried about Japan sales

17 July 2007

Peter Moore is at it again with a comment regarding the sales of PS3 in Japan.

It doesn’t take much to realize how poorly Xbox 360 sells in Japan but Peter Moore isn’t so worried. Instead he believes Sony should be worrying. 360 has only sold 122,565 units for the first half of the year while PS3 has sold 525,203, but to Moore that isn’t the problem. The problem is Wii, which is outselling PS3 6 to 1 in Japan.

When asked how important Japan is to the 360 market Moore replied:

“That's probably a better question for Sony who's getting outsold by what, 6-to-1? You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling."

He then added:  "I built a business plan [for Japan], but I don't think my expectations in Japan were anything close to what Sony's expectations are. They are failing. They're missing their plan by much more than I'm missing my plan."

The Wii has sold 1.78 million units in Japan which easily outsells the PS3 and 360 combined. According to Moore this isn’t bad news for the 360 and can devestate the PS3. Most gamers may know the reason is because Sony is a Japan based company which got full support last year from the Japan consumers.

Moore then went on to comment on the 10 year plan Sony had mentioned on numerous occasions:
"I think the plan we have built, that calls for cost reductions in hardware, clearly gives us an advantage in price that actually allows us to get to [lower] price points much sooner than Sony will. They can have a '10-year plan' all they like, but it's executing that plan and getting to the mass market with price points [that matters], and I feel a lot closer to being able to do that than they do right now."

As of now Moore just seems to be trying to sell the 360 as almost every gamer knows the Wii is a problem to both Sony and Microsoft in every market, not just Japan.

Stay tuned to PSU for the latest news on Sony.


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