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Rockstar on Agent: Exclusivity does work

8 June 2009

Rockstar boss Ben Feder has expressed his confidence in Sony in regards to the company’s upcoming PS3-only action romp Agent, noting how platform exclusivity can facilitate in the process of launching new IP.

Speaking to Gamespot, Feder stated, “The trade-offs a publisher will typically make is, if you're platform-agnostic, you get a larger installed base,” adding, “You're platform exclusive when you get the right kind of support from first parties.”

“At this phase in the cycle, when you're trying to launch a new franchise, exclusivity can really help you launch the franchise. It can give you the kind of platform that you need to start exclusive, start in the right kind of way with the right kind of partner. Exclusivity does work.”

Feder heaped praise on Sony’s black box, describing it as a ‘terrific’ platform to be developing for: “I have a lot of confidence in Sony. I have a lot of confidence in their ability to lead the market, as they always have. Their console is a terrific platform to be developing for, and Agent is a great testament as to our belief in what that platform can do, and what they can do with us as part of a partnership.”

Agent is currently in development at Rockstar North, with a release date yet to be announced.

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