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Pachter: 'Sony is running into a brick wall with PSP'

on 29 March 2010

Wedbush Morgan analyst Michael Pachter has stated his belief that Sony keeps “running into a brick wall” with the PSP as of late, feeling the platform holder is destined to remain second place to Nintendo's DS.

Chatting in the latest Pach-Attack, while Pachter was full of praise for Sony’s decision to aim the device at hardcore gamers with mature content such as Grand Theft Auto and Monster Hunter, he quickly pointed out this ultimately failed to turn the tide of battle against DS.

“What they did with the PSP, which I thought was brilliant at the time, was they positioned it older,” he said.

“They said the DS has a bunch of cartoony games, Pokemon and Yoshi, games that are skewed a little bit younger, ‘we’re gonna have the PSP and we’re gonna have Grand Theft Auto, we’re gonna have really cool, edgy Monster Hunter kind of games and we’re gonna capture that older audience’ and it didn’t work.”

Looking to the future, Pachter said he expects Sony to churn out further hardware revisions of PSP, and expressed hope that the corporation decides to slash the price of both the platform and its games to remain competitive:

“I think Sony is kinda running into a brick wall, trying to compete in that [multimedia device] sector. With that said, I don’t think they’re giving up, I think we’re going to have a PSP-4000, 5000 and 6000. I’m hopeful they come down in price, I’m hopeful games come down in cost for the consumer and they can be competitive."

“But right now, I’d say they’re probably kind of destined to be in second place to Nintendo on the pure game front, and overall in third place [on the entertainment front] with the iPod thrown in.”