I actually really like that pip.
It seems particularly useful for when my buddies and i are playing Warzone. Our callouts can be kinda crap "he's over here", or "i downed him behind that rock". It would be nice just to glance and see where the hell they are looking, or what rock, in a sea of rocks, they are talking about lol.
Other games like Warframe can really benefit from that in-game help thing, coz oh boi does their own in game help thing kinda suck ass. They are pretty community centric, and i wouldn't doubt the community would come forward to make that content on their behalf if they wanted to.