does anybody know how much was spent? no matter what channel im on i see a halo reach advert every advert break, every magazine i look in theres a halo reach advert, in nuts a pull out advert, i saw a halo advert that lasted 6mins, i mean must of been some serious £ behind all this, but ms surly do know how to advertise, this is what sony should be doing with gt5 to annihate sales