"affordable" is all PR talk when it comes down to it. It's completely different process, it's high spec-ed, it's huge, and it's owned wholely by Mitsu meaning no competition.
And to make sure they're not eating into their LCD line, it would have to be priced out of it.
Look like this finally crushes Reflex's hopes.
Anyone who ever thought this thing was anything less was looking at the wrong year.
If it had been in the LCD range prices, they would have sensationalized it, and overstocked it enough for the holiday season. Considering that they probably couldn't, it's the flip side. The rich and curious only.
Why spend that much on a 65" tv, when you can have a much larger screen from a projector for under $1,000? I can understand some people might not be able to use a projector, but theres no way in hell I would give up my 106" screen I spent less than $900 on for the projector and screen.