Sony sinking $50 million on Vita marketing

[Agriel]

The New York Times yesterday reported that Sony is set to spend $50 million on the marketing campaign for the soon to be released PlayStation Vita. This will mark the largest amount of money Sony has dropped on a marketing campaign for one of their platform launches, according to SCEA's senior director, John Koller.Sony’s campaign, dubbed “Never Stop Playing,” will be seen across billboards, TV commercials, retail partnerships, and more. Sony is even touting a heavy focus on social media advertising as well, coining following hashtag for twitter promotion: #gamechanger.
Apparently, ad space has been purchased to air during television shows like South Park, The Simpsons, Tosh.0, and even during basketball (professional and college) games.
We’ve yet to see an official commercial advertisement for the Vita on television but we’ll let you know when one pops up.

http://www.psu.com/Sony-sinking-$50-million-on-Vita-marketing---a014345-p0.php

 

[Bravo9zero]

That's good to hear, though I think they needed to start advertising the PS Vita too the general public earlier.
Lets hope SCEE does something similar.

EDIT: look what SCEE has JUST posted on the EU PS blog!

[video=youtube;DGNxHa0bqCI]http://www.youtube.com/watch?feature=player_embedded&v=DGNxHa0bqCI[/video]

 

[Bhindi_Bhajji]

That's quite an epic advert, but there's not enough about the system itself!

People need to see what it's capable of.

 

[The Black Wolf]

This is good, but they need to cove more tv channels like MTV, Cartoon Network, and more.

 

[king87]

At least it's better than this:
[video=youtube;pn7c0GLEntI]http://www.youtube.com/watch?v=pn7c0GLEntI[/video]

Altough the ad campaign is coming a bit to late and 50M is not really that much considering what MS usually spends.
Just for comparasion, Microsoft spend about 500M advertising kinnect and Nintendo 200M with Wii's launch campaign. Those numbers are a bit shy on Sony's part.

 

[F34R]

Good for them. They make great systems, great games, but they have most decidedly sucked in the marketing dept. They shoulda been doing this a month ago.

 

[Inzane2050]

Why only $50 million?.. That is such a small amount.

 

[mooninites]

I think they should have started a bit earlier but better late then never.

~~Holy crap I'm Tapatalking

 

[R3D D3V!L]

[QUOTE="Bravo9zero, post: 5770362]That's good to hear, though I think they needed to start advertising the PS Vita too the general public earlier.
Lets hope SCEE does something similar.

EDIT: look what SCEE has JUST posted on the EU PS blog!

[video=youtube;DGNxHa0bqCI]http://www.youtube.com/watch?feature=player_embedded&v=DGNxHa0bqCI[/video][/QUOTE]
They might air this tonight during the Champions League football matches, since Sony sponsor it.

 

[Nitey]

[QUOTE="Inzane2050, post: 5770455]Why only $50 million?.. That is such a small amount.[/QUOTE]

Highest they've ever spent, according to them ^_^

[QUOTE="R3D D3V!L, post: 5770500]They might air this tonight during the Champions League football matches, since Sony sponsor it.[/QUOTE]

Would be a good move. I think the boardings around the CL games tonight will also have PSVITA instead of PS3

 

[Inzane2050]

Wow, I read past that. I can't believe this is really their highest, lol.

 

[Sylar]

To me that sounds like a lot of money to spend on marketing a handheld but then again I don't really know the average cost for marketing a console, handheld or game!

I agree that this seems a bit late though, should of been seeing adverts weeks ago, unless they have something up their sleeve...

 

[mistercrow]

I guess Sony isnt hurting as bad as everyone thought if they can still put together an expensive marketing campaign like that.

 

[LfCpS3]

No adverts DURING the CL game except from a billboard? (unless i missed it)

Terrible SONY, i mean you bloody sponsor the league.

 

[Nitey]

[QUOTE="LfCpS3, post: 5771435]No adverts DURING the CL game except from a billboard? (unless i missed it)

Terrible SONY, i mean you bloody sponsor the league.[/QUOTE]

Yeah, was surprised by that

 

[Inzane2050]

[QUOTE="radgamer420, post: 5771204]I guess Sony isnt hurting as bad as everyone thought if they can still put together an expensive marketing campaign like that.[/QUOTE]

That is not a very expensive campaign. And Sony is actually doing very poorly. The issue isn't that they don't have money. The issue is the fact that they have been bleeding red with much difficulty turning profits around.

 

[Gant]

wow that is an awesome advert. wish they had done it sooner, so that more people bought the ps vita, that would interest all those game devs to join into the ps vita game development..

 

[CrankyKong]

The UK ad seems to be a big step above the US ones.
Too bad they wont just scrap them and use the UK ones in both territories

 

[gangsta_795]

I wouldn't really call that "sinking".

 

[The Black Wolf]

I just saw two PS Vita commercials in a row on ESPN. I still say they need to advertise on more tv channels.

 

[mistercrow]

[QUOTE="The Black Wolf, post: 5775165]I just saw two PS Vita commercials in a row on ESPN. I still say they need to advertise on more tv channels.[/QUOTE] Yeah, I saw two new Vita commercials on USA last night.

 

[The Black Wolf]

[QUOTE="radgamer420, post: 5775170]Yeah, I saw two new Vita commercials on USA last night.[/QUOTE]

Yes, and they're not bad ads either.

 

[mistercrow]

[QUOTE="The Black Wolf, post: 5775174]Yes, and they're not bad ads either.[/QUOTE] I agree. They were quite good actually.