Lacklustre April NPD figures haven’t put a damper on Sony’s optimism for the remainder of the year, with the company pointing to the impending release of several ‘envelope-pushing’ PlayStation 3 titles throughout 2009.
Speaking in an official statement this morning, the company said: “We’re revving up the new fiscal year with a broad tent of content and services across our platforms with envelope-pushing PS3 games like inFAMOUS, MAG, and Uncharted 2: Among Thieves.”
The platform holder also conceded it could do more to highlight the PS3’s multimedia capabilities to consumers, and plans to push this functionality via a series of “aggressive marketing plans.”
"We often hear from our customers that they’re surprised by everything the PS3 does in addition to what they purchased the device for – including features like DLNA, free access to Wi Fi and Internet browser.”
“In some ways, this serves as a reminder that there’s more we can do to relay the full breadth and power of the PS3. We know our consumers have varying entertainment lifestyles from the Blu-ray movie fanatic to photo enthusiast, so we’ve outlined our most aggressive marketing plans to help showcase this tremendous value proposition to all our consumers."
“We’ve got a proven history in delivering the best entertainment experience and there is no doubt the PlayStation brand is staged for another big year,” the statement concludes.