87% of owners watch Blu-rays on PS3

  • Posted January 8th, 2008 at 15:13 EDT by
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  • 45 Comments

The Sony Corporation has announced this week that 87% of PlayStation 3 owners utilize their console to view Blu-ray movies.

Blu-ray Today distributed a pamphlet at CES 2008 this morning revealing the percentage of PS3 owners who watch Blu-ray movies and those of which who intend to always buy or rent Blu-ray movies as well.  Those numbers came back unexpectedly high at 87% for the former and 84% for the latter.

These figures were drawn from an internet-based survey conducted by Sony.

The reason this became news is due to the fact that it negates the allegations that PS3 owners do not influence the high definition format war.  It is very clear by these percentages that that is completely false.  With the ability to play Blu-ray discs out of the box, it’s not very realistic to believe it wouldn’t have an effect in the on-going war.

So far a total of three million units have been sold in North America alone.

According to Sony, the PS3 has outsold Microsoft’s HD DVD Add-on by a margin of 10-1 in the United States.

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  1. 1896Ranger

    • 3:15pm GMT - January 8th, 2008

    I use my PS3 about 60% of the time for Blu-Ray and streaming video, so no surprise to me

  2. gingo | gingo

    • 3:15pm GMT - January 8th, 2008

    psn id: gingo.... so that other survey done a few months ago was a complete lie saying only 27% or something watched blu ray films. well unless more people are watching them than before but i doubt there was that big an increase

  3. cashville

    • 3:18pm GMT - January 8th, 2008

    hey ,,, one   thas goood cuz i never use my ps3 for any movies accept youtube.  another that no   bd movies or no dvds for me /////  i dont get it how   do they know how many people use   it for movies  or gaming ?  thas impossible ... 

  4. FreshBoy

    • 3:28pm GMT - January 8th, 2008

    Yo Psu wats happenin...lovin de job u's are doin wit this site. Nothin really to say about this article. Gingo RULES!!!

  5. IRONMAIDEN

    • 3:28pm GMT - January 8th, 2008

    i never rely on a damn survey

  6. Staticneuron | Staticneuron

    • 3:40pm GMT - January 8th, 2008

    It only makes sense. Looking at the numbers worldwide it would be hard to believe that BR was selling so well unless it was thanks to the PS3.

  7. Lp47PS3 | Lp47

    • 3:48pm GMT - January 8th, 2008

    I really want to buy some blu-ray's and play them on my PS3. But sadly i havent, due to me not having an hdtv yet.

  8. ivarinn

    • 3:53pm GMT - January 8th, 2008

    Never utilized my ps3 console to view Blu-Ray movies :)

  9. keefy | keefy

    • 3:54pm GMT - January 8th, 2008

    Sony Did not want to loose the format war again so included blu ray in the PS3 it goes to prove they have learned from the Betamax V's VHS war.

    Wise move by SOny

  10. iplayonlysony

    • 3:54pm GMT - January 8th, 2008

    You can always buy the BDs now, and watch it now then later in high-def.

  11. Babiloo | XavierHarkonnen

    • 4:10pm GMT - January 8th, 2008

    i dont use my ps3 for blu-ray movies... yet i just got an hd tv :)

  12. Limanima | Limanima

    • 4:16pm GMT - January 8th, 2008

    Never watched a BR movie on mine. But I don't have an HD TV. Yet...

  13. frank_magnet | Frank_Magnt

    • 4:28pm GMT - January 8th, 2008

    not using your ps3 to play BD's is more ridiculous than McDonalds blaming videogames for obesity.

  14. damnwrx

    • 4:28pm GMT - January 8th, 2008

    Games and Movies

    Plain & Simple

  15. wiggsj

    • 4:37pm GMT - January 8th, 2008

    Ive watched 3 BLU-Ray movies on mine and have bought 2.  I use the internet on my PS3 daily!! I wish gamefly offered movies as well as games-  I would watch more BR then..

  16. phedias

    • 4:38pm GMT - January 8th, 2008

    go blu

  17. batatacara

    • 4:46pm GMT - January 8th, 2008

    Blu-ray had better win soon this war cause i´m tired of waiting to buy a blu-ray player. With only one format prices will drop and all movies will be availble for BR. I will probably buy a PS3

  18. Clarky_psu | clarky-132

    • 4:59pm GMT - January 8th, 2008

    I never use my PS3 for watching Blu Ray. But I will when I start getting them...

  19. shaka | Shaka

    • 5:37pm GMT - January 8th, 2008

    I already have tons of Blu-ray havent bought a single dvd since i bought my PS3 in 2006.

     

    once you go watch and hear Blu-ray you will never go back to dvd.

  20. The Master

    • 5:44pm GMT - January 8th, 2008

    I don't even own a PS3 yet and I have 4 BR movies that I watch on my cousin's PS3 or my buddies Blu-Ray player, I have a PS3 in my home so I'm not that crazy...but I did buy GH3 and Rock Band for PS3 and I still don't have one.

  21. martinezj77

    • 5:53pm GMT - January 8th, 2008

    Soon the prices will drop for the BDs because HD-DVD is scr3wed.. Specially after Paramount switches to BDs which will inevitably happen... Found This on Yahoo.com- http://tech.yahoo.com/blogs/null/64393

    According to the Financial Times, Paramount has a clause in its contract with the HD DVD camp allowing it to switch to Blu-ray in the event that Warner was to do so. And exercising that clause is what's about to happen. It's also theorized that DreamWorks will follow Paramount, since the studios are closely tied together.

  22. Dark_Halo34 | Dark_Halo34

    • 6:10pm GMT - January 8th, 2008

    i watch blu ray alot those #s r tru

  23. THEBIGBAD | THEBIGAD

    • 6:29pm GMT - January 8th, 2008

    i own 5 blu-rays and a lot more to come.

  24. PS3-The Ultimate Machine

    • 6:33pm GMT - January 8th, 2008

    But,but,but, only 34% ppl know that the ps3 can play blu-rays.Kinda wierd how majority of the ps3 owners don't even know their console plays blu-rays,but they still use it to watch blu-rays.lol

  25. Hububla | Hububla

    • 6:36pm GMT - January 8th, 2008

    once you pop ur blue ray cherry you'll never go back to dvd!! trust me

    AMAZING quality

  26. wolfhawk | WolfHawk

    • 6:50pm GMT - January 8th, 2008

    Anyone can make up false statistics.... 79% of all people know that! :)

  27. bungledude

    • 7:23pm GMT - January 8th, 2008

    PS3 upscales DVD's,plays divx now and Blu-Ray.How much more can you ask for in a console?I love my PS3 and what they're doing with the system is so amazing.Sony forever,all hail Sony. :)

  28. swordfish64 | Swordfish64

    • 7:28pm GMT - January 8th, 2008

    There just is no excuse to own a ps3 and not watch bluray movies on it, I mean Blockbuster video and Netflix offer BD rentals. It's true what they sy you know, Once you go Blu, you never turn back. I won't watch any movies on DVD anymore if there is a blu-ray version available, it is that much better.

  29. Alpha2

    • 7:33pm GMT - January 8th, 2008

    You'd be a fool to own a PS3 and a HD tv and NOT take advantage by getting atleast one Bluray movie. Yeah the prices are high but you just have to watch for deals like the amazon buy one get one free sale,

  30. Deldwen | Deldwen1

    • 7:34pm GMT - January 8th, 2008

    blu ray = future dvd

  31. chilledbreeze7

    • 8:16pm GMT - January 8th, 2008

    I use my PS3 to watch all my normal DVD's and my 4 Blu-Ray DVD's now. I also play all my music through it also. What a fabulous piece of kit the PS3 trully is!

  32. Muzikguy | Muzikguy

    • 8:21pm GMT - January 8th, 2008

    I bet this shuts up everyone that said, not too long ago mind you, that "nobody that owns a PS3 watches movies with it."

  33. Redrider | Warhawk1

    • 9:45pm GMT - January 8th, 2008

    This is no surprise if Blu-Ray is outselling HD-DVD media 2:1.

  34. XB2B1

    • 9:53pm GMT - January 8th, 2008

    Talk about a "DUH" article! Why do you think studios are moving to Blu-ray? Why do you think Blu-ray  out sells HD by such a wide margin?! It's because it's included in the PS3. This is exactly how Sony stomped Sega and the Dreamcast, because of it's DVD player included in the PS2. If it were not for the PS3, Blu-ray would be on it's deathbed. HD-DVD is a great product, but for studios, it's not about which is the better format... it's about numbers, and DUH... Blu-ray has the numbers.

  35. DeadOnArrival06 | DeadOnArrival06

    • 10:56pm GMT - January 8th, 2008

    I absolutely love Blu-Ray. As soon as I got my PS3 I get BD movies ever other month now. I must have close to 30 BD movies now and I'll be picking up RE:Extinction and War this week. Blu-Ray for the motherf**king win!

  36. Sniperwithacause | Sniperwithacause

    • 11:52pm GMT - January 8th, 2008

    Duh!!

  37. Pablo0620 | Pablo0620

    • 12:29am GMT - January 9th, 2008

    Im going to watch Shooter on Blu Ray right now. I rented that. And i bought Cars today. And probably Pan's Labrynth ill buy tomorrow

  38. InfernoReaper | GrimDarkling

    • 3:13am GMT - January 9th, 2008

    I rent occasionally but I won't buy until I get my HDTV.

  39. tretormenn | GrimDarkling

    • 5:33am GMT - January 9th, 2008

    I don't know about servey's credibility but. I use my ps3 for games and watch blu ray movies. I have a 52 sony plasma + Klipsch sound system, I enjoy watch high definition on my blu ray player oops ps3.

  40. The Cleaner

    • 5:35am GMT - January 9th, 2008

    The way i see it Sony might win a format war that will never make them any real money at the expense of losing a console war that surely would have been profitable.

    The HD formats in my view will only ever be a stopgap, the market's not ready to leave DVD so soon and before they have any penetration digital downloads and possiblely a superior disc format will be on the horizon.


    Those who believe that consumers are just waiting for a clear format winner before flocking to throw out their DVD collections and replace them all with HD may be disapointed. For the niche market that is interested in HD, it is important to note two things: (1) These consumers did not abandon HD-DVD as they purchased a big portion of players (2) The reason offered by Warner Bros was that the US economy was slipping and the fear that any further delays in launching HD would cause the industry to fail. The US is going into a resession and that's not the time to try selling expensive luxuries. Warner did not abandon HD-DVD because it was technologicaly infereior infact Warner could well have gone the other way.

     

    Lots of us who browse tech websites may be interested in all the latest technologies but i'm not convinced that joe public is ready to take out another morgage on their home and upgrade their home entertainment system any time soon. Good luck Sony, but I'd like to see more attention given to games and winning the console war.

    Anyway these are my thoughts, only time will tell

  41. TruBlu2

    • 8:47am GMT - January 9th, 2008

    @ the cleaner..."cleaner" you are so full of FUD even after  your precious hddud has lost!

    Blu-ray is and has been winning the whole time!! The consumer so far has chosen Blu-ray. hddud was never going to be good enough compared to Blu-ray.

    You keep spreading your Fud around expecting somebody to bite. Guess what, nobody is biting or buying your BS.

    And as for the console wars.....don't you worry about  that...PS3 will be on TOP and will make a profit (unlike your precious M$)  (Who's $ along with the huge Toshiba company couldn't buy Warner/New Line)   hahahahahahahah

    Blu-ray will be a big $ generator for Sony and the BDA, don't you worry about that one either.

    You are a joke cleaner, that is all.

    Nobody is listening to you

    BLU-RAY ROCKSSSSSSSSSSSSSSSSSS

    and so does PS3!!!!!!!!!!!!!!!!!!!!!!

  42. Staticneuron | Staticneuron

    • 5:38pm GMT - January 9th, 2008

    Wow, Could you please turn that down tru blu?

     

    The Cleaner, No one says the adoption is going to be over night but when there is only one format left after the prices go down it is enevitable.

    Lets compare this to DVD's. DVD's launched in 96 and really didn't make a dent in VHS sales until 2000 and beyond. That year they finally managed to get the prices own to more reasonable level and then the PS2 and later the xbox helped push the format along. Believe it or not the younger generation will invest heavely in movies.... not as much as games but it is safe to call alot of gamers movie buffs as well.

     

    So now we have two HD formats that have only been on the market for 2 years. No one in their right mind is expecting pure market penetration and this is even after amazing reductions in price by both sides.

  43. Mecha_Daddy | mecha_daddy

    • 8:22pm GMT - January 9th, 2008

    What is this "blu ray"?  My PS3 can play movies?  And games?  I just thought I could make fancy photo slide shows on my hd-tv.

  44. Uncool | Admodistrator

    • 9:37pm GMT - January 9th, 2008

    Its stupid not to see it as a blu-ray player. I mean thats what those deals were for?! Its making as much influence as its predecessor, PS2.

  45. Ferre

    • 4:06pm GMT - January 11th, 2008

    I use my PS3 for Blu-Ray and I dont buy DVD's anymore, Because i prefer the blu ;)

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