Advertising company partners with Burnout series
- Posted January 29th, 2008 at 19:06 EDT by
- 2,099 views
- 17 Comments
It seemed like just yesterday that the gaming industry made the announcement that in-game advertising would be the next business to boom while most critics just stood back and scoffed that it would be a while before it happened. Well the future is today.
IGA Worldwide Inc., the leading independent in-game advertising network, has officially announced their partnership with the Burnout series to have its brands featured within EA's franchise of games. IGA Worldwide's clients include BURGER KING®, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL Audio, a well as others and will be looking to incorporate such advertisements as billboards, retail stores, radio stations and vehicles into the games.
"We are extremely excited to partner with EA as the Burnout series continues to be such a smashing success around the world," said Justin Townsend, CEO of IGA Worldwide. "The in-game advertising market is expected to reach nearly £340m/$670m this year which would indicate marketers, game developers and publishers like EA are fast becoming more convinced of the many branding and financial benefits that advertising within this medium continues to deliver."
IGA Worldwide Inc., has already incorporated many of their other clients, such as 20th Century Fox, Ben Sherman, Discovery, FHM, Hawaiian Airlines, Intel, Jeep, MTV, and T-Mobile, into other games and platforms to give those companies another way to reach out to the consumer. Although some may find this as a detriment to the gaming industry it may actually add a sense of realism to some games such as baseball, as it may now finally feature the Coca-Cola bottle in the stands of the San Francisco Giant's Ballpark.
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Alpha2
- 8:11pm GMT - January 29th, 2008
- 4
I can understand ads up to a certain point but Paradise is really pushing it. There's almost ads on every building and they're starting to stand out a bit. I men the game is still enjoyable to play but it's really close to going overboard.
Seriously does anyone even show at compusa anymore? they were supposed to be going out of buisness a year ago already why do they continue to pretend they're still a store worth caring about?
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JD-82 |
JD-82- 8:16pm GMT - January 29th, 2008
- 5
Rockstar won't put adverts into GTA4...the whole point of the billboards/companies and everything else is that it's a parody on real life...very terry pratchett like in some respects...like the "GetALife" building in the first trailer...
with regards to this, i think it's a good idea to a cartain extent...we've seen it before...Nokia in Tony Hawk games, i think verizon may have been in a NFS game but that might just be my mind...i know that burger king was in NFSU2 so it's not really anything new...
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IONIXX |
IONIXX- 12:02am GMT - January 30th, 2008
- 8
well yeah, in-game advertising does have its good and bad qualities, it can add a sense of realizem to the game, howerver i always just ignore the advertisments, there not wat i look at wen i play games, its diffrent if youre looking round the scenery though, and that might be where the sense of realizem comes in,
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InfernoReaper |
GrimDarkling- 1:22am GMT - January 30th, 2008
- 10
@ GR3G0444 - My thoughts exactly.
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If in-game advertising is going to take off, then game prices better start falling. I refuse to pay $60 for a game filled with advertising. I understand development costs quite a bit, but if you have 6 or 7 companies paying money for advertising, I don't see why games can't drop $10-20.
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Pyramus
- 5:29am GMT - January 30th, 2008
- 11
I think (in burnout and other games set in our current timeframe) it would work out really well. Advertising is all around us and false advertising is already put into these games, but it only serves to add to the unreality. If we had real ads I think it would add credence and believability to games. If it also leads to cheaper games for us consumers it can only be a good thing (unless they make you sit through unnecessary loading screens with adverts).
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Turbo Teddy |
Turbo_Teddy- 6:19am GMT - January 30th, 2008
- 12
I only notice the Diesel vans, when I crash into them. All other advertisements is in my eyes hardly noticed, but I think that advertisements in this kind of games is okay, becasue it can give the game a bigger budget, and make it better.
I would be surprised if uncharted 2 would have Coca-Cola typed in the cave-walls. But if the adds are in a right enviroment, I dosen´t bother me..
But it a EA thing to do something like this.. lol -
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Paranoimia |
Paranoimia- 9:45am GMT - January 30th, 2008
- 14
I completely agree with GR3G0444 - advertising can be okay in the right games, as it can help to make the whole thing more realistic. But if it is used, the price of the game should drop.
Similarly, I've never understood why the official PlayStation mags charge extra for the demo disc. As I see it, the demos are an advert for the products, and as such, the companies making the games should pay to have their demo on the disc, covering the production costs. Particularly as the demos are free on PSN anyway!
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princevegeta1980
- 5:51am GMT - January 31st, 2008
- 17
just hope that video-games don't get overwhelmed with too much add's, there's already too many add's on t.v but with just the right amount it actualy makes the games more realistic
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