Arvind Bhatia, an analyst with Sterne Agee, has claimed that ‘industry sources’ are hinting at a PlayStation 3 price cut to coincide with the release of EA Sports’ latest Madden effort this August.
According to a note penned by Bhatia yesterday, Sony is planning on reducing the cost of its flagship games console by approximately $100:
“Industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry,” the note reads.
Providing the above information pans out, it appears we can expect a formal announcement at the Gamescom event in Cologne, Germany in mid-August. Until then, file this under rumor. Stay tuned.