Analyst: Blu-ray still faces challenges

  • Posted February 20th, 2008 at 06:31 EDT by Mike Harradence
  • 3,728 views
  • 25 Comments

David Mercer, the principle analyst for Strategy Analystics, has said that Sony’s Blu-ray format still has a lot of ground to cover in terms of convincing consumers to adopt the high definition platform, despite the recent demise of HD DVD.

“Blu-Ray disc has passed its first real test by beating HD-DVD,” said Mercer.

“But a much bigger challenge now lies ahead if Blu-Ray is to become as successful as DVD, and content owners, retailers and manufacturers must now demonstrate that they can work together to promote Blu-Ray effectively.”

Even so, Sony’s high def movie disc recently managed to top the two million sales mark in Europe, reaching the milestone at a faster rate than regular DVD.

Furthermore, Strategy Analystics has forecast that worldwide sales of stand alone Blu-ray players are expected to reach 100 million units by 2012.

Stay tuned for more Blu-ray news here at PSU as we get it.

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What are your thoughts?

  1. NitroMikeo

    • 6:34am GMT - February 20th, 2008

    Meh, Blu-ray will catch up with DVD im sure. As time goes on, DVD will become like CD. It will get phased out. Lets hope anyway lol

     FIRST wooooo

  2. Limanima | Limanima

    • 6:48am GMT - February 20th, 2008

    I think  BR will kill DVD. Yesterday I got a LCD, and the diference beetween DVD and BR is huge. I think I'll never watch a DVD movie again. Not on that TV.

  3. sdlewis1986 | sdlewis1986

    • 8:12am GMT - February 20th, 2008

    with 1080p and 120hz Blu-Ray is amazing and it hurts to watch a DVD after seeing that

  4. iplayonlysony

    • 8:29am GMT - February 20th, 2008

    Who cares what they (analysts) think?  Give the people time to adapt to blu-ray.

  5. gingo | gingo

    • 8:29am GMT - February 20th, 2008

    psn id: gingo.... once more people buy hi def tv's that will be when consumers adopt the blu ray format but first of all its tv's that must be sold

  6. jicaley | UKMF-Jay

    • 8:54am GMT - February 20th, 2008

    I cant see the problem really? People are buying HD TV's like its going out of fasion, why would they continue to buy standard DVD's for ages?

  7. IONIXX | IONIXX

    • 9:15am GMT - February 20th, 2008

    notice how many slaes records and stuff that europe gets but we dont even get games o ps store updtaes OR decent content on time?

  8. hush404 | hush404

    • 9:49am GMT - February 20th, 2008

    LMAO LMAO, yes, the only HD format out there with the backing of ALL studios and retail chains still faces major challenges. *sigh, The only thing they have to face is ignorant hicks who are happy with their DVDs and think HD is "nothing but fancy words"/

  9. Deldwen | Deldwen1

    • 10:14am GMT - February 20th, 2008

    just shut up... they victore and people are still biitchin

  10. D3v1lwqer23 | Deldwen1

    • 10:48am GMT - February 20th, 2008

    I really dont think Blu-ray will crush DVD anytime soon, DVD is a standard format, look how long it took to completely phase out VHS.  It will thake that much time or maybe more to end DVD.  Its still a young, and widely accepted format, and Blu is too expensive for smaller studios right know, I believe.

  11. reccodog | reccodog

    • 11:14am GMT - February 20th, 2008

    give it time

  12. woodcock_ps3 | WALL-MARTshinobi

    • 11:20am GMT - February 20th, 2008

    DVD good by.in 2009 every1 should upgrade to HD if not ur a cheap basterd

  13. Orbilator | Orbilator

    • 11:44am GMT - February 20th, 2008

    I think people forget that blu-ray is here for a long time, there is enough space on a blu-ray disk to cope with the next iteration of movies so even when 1080p becomes the new 720p and we get an even higher res I think we'll still be getting it on blu-rays. maybe we'll need newer players to decode the images but the disk will all be the same. i mean once the get the 200 gig disks sorted who knows what they'll get on there :)

  14. AclayPS3

    • 12:44pm GMT - February 20th, 2008

    Sometimes I can't stand "Analysts". They can Analyze and Over Analyze all they want for all I care.

    Basically almost anyone that has an HDTV is going to be getting Blu-Ray DVD, so those "Analysts" can shut up and just watch Sony's Blu-Ray take over. There are already millions of people that have HDTV's around the world and they WILL be getting Blu-Ray because they will want to get the best out of their HDTV's.

    As more HDTV's are sold, more Blu-Ray DVD's and Blu-Ray DVD players will be sold, it's just common sense and I don't need an Anaylst to tell me that.

  15. wocyob

    • 2:03pm GMT - February 20th, 2008

    all they need to do is slap a bluray player on everything like new Computers... and tell people what blu-ray is... then boom will be the same as dvds

  16. PSN-pauls

    • 2:37pm GMT - February 20th, 2008

    they can do it

  17. thegame97338 | G_PIG79

    • 2:53pm GMT - February 20th, 2008

    I remember when they said DVD's wouldn't last. LOL......<A>

  18. DeathByAsh-aman

    • 3:16pm GMT - February 20th, 2008

    I would add somthing but i think you guys all got it..

    Just checking but, how many of you are driving horse drawn carriages? Anyone?

  19. VEGAZ5

    • 4:23pm GMT - February 20th, 2008

    seems like all the naysayers are out again

  20. psn_frov | frov

    • 4:34pm GMT - February 20th, 2008

    Technology changes

  21. D3seeker

    • 5:34pm GMT - February 20th, 2008

    Silly analysts. They are paid to be critical about everything we get excited about. It's a mind game they play. Once they say it will take for ever we as the consumers start to contemplate buying this stuff. Personaly I just noticed how a year ago they stoped releasing on VHS (maybe longer than that) but at the rate Blu-Ray is selling it will probably start taking over mid 2009. With the swich to standard digital signal for TV everyone will have to upgrade to an HD tv set. By now old CRTs r dieing anyway.

  22. Lp47PS3 | Lp47

    • 7:11pm GMT - February 20th, 2008

    I hope everyone buys a ps3 as a bluray player. then by 2012 there will be 100 million PS3s!

  23. BlueRevolvuR | BlueRevolvuR

    • 7:41pm GMT - February 20th, 2008

    I'm reluctant on these analyst stuf but believe it or not, there are a lot of people i know who didn't know blu-ray existed until i told them.

  24. InfernoReaper | GrimDarkling

    • 2:21am GMT - February 21st, 2008

    Most consumers won't know the difference until they get the right equipment.  It only takes 1 Blu-ray to show you how nice HD movies look.

  25. GunTeng

    • 5:33pm GMT - February 21st, 2008

    If HDTV's sell so will Blu-Ray players.

    The PS3 has BR, so that will increase HDTV sales.

    I don't see any change in BR sales except to increase due to now being the offical HD format. Its just a matter of time before it becomes the default movie format within all homes just as it was with DVD.

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