Consumers get educated on Blu-ray
- Posted October 22nd, 2007 at 07:59 EDT by
- 2,290 views
- 12 Comments
One obstacle facing new technological products when released to the public is making sure that the consumer has acquired some form of understanding of their new product.
After all, a consumer does not want to invest tremendous amounts of money into something they have no clue about. That is why WaxWorks, a leading wholesale distributor of video media, is offering POP kits to educate their consumer base about the differences between the DVD and Blu-ray format.
Comprising of the kit will be two movie posters, three lanyards for employees, a demo DVD, and five brochures. Interesting enough to no surprise, WaxWorks will not be offering a kit for HD DVD.
"They need these tools to be able to educate their consumers, and many of them have questions themselves that haven't been answered," commented Kirk Kirkpatrick, president of WaxWorks video division. "We think that, after talking to the studios, they feel it's important to have one format, and they've already picked sides."
The promotional materials or “education kits” will ship October 29 and arrive to stores on the first week of November.
Source: Blu-ray.com
Comments
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Mecha_Daddy |
mecha_daddy- 9:41am BST - October 22nd, 2007
- 3
This is something that should have been done from day 1. At least they're doing it now and leaving hd-dvd out.
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SolsticeZero |
SolsticeZero- 10:00am BST - October 22nd, 2007
- 4
Gingo, Sony has done a pretty good job teaming up with Disney for their "Magical World of Blu-Ray" tour. It tours malls aacross america to educate consumers about the advantages of the leading hi-def format
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Random1448
- 12:22pm BST - October 22nd, 2007
- 8
well the better hurry teh up I just saw an HD DVD comercial, spreading propaganda on NBC.
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chimmy
- 3:42pm BST - October 22nd, 2007
- 10
There's is another issue about adopting hi-def... and that's hi-def/ lossless sound. There just isn't enough affordable receivers that are HDMI 1.3 compatible. If upgrading your AV system by changing the source, then you must ensure that all components are compatible with the source to reap the benefits... until all components are readily available then the market, in general, isn't ready for Hi-Def. If Sony/Toshiba are really serios they should be launching a line of affordable HDMI 1.3 compatible receivers... no wonder there's so much confusion.
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InfernoReaper |
GrimDarkling- 1:43am BST - October 24th, 2007
- 12
Sony better get their asses in gear now with a new 360 on the way with built in HD-DVD drive. Not that it was going to be any surprise to anyone. And besides, if you were going to get a 360, wouldn't you have already?
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