Yesterday the twelfth-annual MediaWise Video Game Report Card was released, published by the National Institute on Media and the Family, and the video game industry received a "C" for it's controlling of the content accessible to minors.
The NIMF criticized Nintendo and Rockstar for releasing a Manhunt 2 themed, blood splattered Wii console. Also among it's criticisms were that game companies were at fault for failing to "disclose when games are stolen from their facilities and leaked onto the Internet." They also slammed developers Eidos and Rockstar, accusing both companies of having "dredged the well of poor taste" with Kane & Lynch and Manhunt 2.
The group commended the ESRB for its efforts to educate parents about the game rating system but urged the board to do much more to extend its reach and engage with government groups. An interactive Harris Poll conducted by the Institute found that 52 percent of parents claim to use the ESRB rating system but that 72 percent know little or nothing about the rating system overall.
The NIMF also tested how well the ESRB's rating system was enforced to minors by having secret underage shopper go to retailers and attempt to purchase an "M' rated game. They found that almost 50% of the time the undercover shoppers were allowed to purchase the game up over the Institute's findings in 2006, according to the report.
This is the first year the Institute gave the overall video game industry a separate rating. Last year, the group broke down the video game industry into different categories with separate ratings: retailer policies (B), large retailer enforcement (A), specialty retailer enforcement (F), ratings education (B) and parental involvement (Incomplete).
This year, despite their apparent lack of understanding of video game ratings, parents received a C, ratings education received a B-, the ESRB received a C+, and retailer rankings ranged from B to F.
Source: IGN

Yeah! We should aim for an 'F' next year!
psn id: gingo... well a c is still a pass so the industry should be happy with that
Unless these watchdog groups have a voice in Washington.........who cares!!!!
Aim for an F, I'm with that!
the government recieves a F- to mess up a good thing for the video game industry. I'm tired of people living in some fantasy were the grass is greener on the other side bull crap. People and Parents are so sensitive they need to play more video games so they can get an understanding, video games are no different than parents letting kids watch gruesome, horror, sadistic having movies. What they tell their kids if they get scared ("Oh it's just a movie") .........hmmmm...... well these are just games then right? well for some reason they believe it's wrong. Tell me this who are buying these kids their games, sure the kids might be buying them over the counter but whoose giving them the money to buy them???
yay, a c means games are not violent enough! we need to fix this
So its somehow the game industruies fault if a minor buys a game that they shouldn't be able to buy?How does that work exactly?!
haha all I can think when I read this is how are these people paid? Are our tax dollars really paying people to "grade" the game industry because employees sell M-rated games to kids or parents are too ignorant to even educate themselves about the ESRB rating system? I think the solution starts with eliminating this useless "Institute"...
I see an F in our future.
Rated F for Fun
Why are kids not allowed to buy M rated games? As far as I know, in most states there isn't a law against it. Maybe I just lack sufficient education on the subject and there is such a nationwide law.
OMG you people and your F's lol. Seriously though they should shoot for a B so that these people hush up.
Total BS. The games industry does all it reasonably can to control the content accessible to minors. In many countries, the products carry the same age restrictions as films, and separate ESRB ratings as to the actual content.
There are only three ways that I can think of that unsuitable game content gets through to minors: (1) They borrow from an older friend, (2) the shops don't verify the age of the buyer, or (3) parents buy 18-rated games for their 15-year-old kids.
All of which are beyond the control of the games industry. In fact, in all of those cases, I put it down to irresponsible parents, who should know what their kids are up to.
can somebody invite me to their Warhawk clan.my id is: CroatianMetalMan
Well the fact of the matter is, gamers and the games and ratings from the ESRB are protected by the constitution. So these stupid watchdog groups can rant all they want but like with Jack Thompson, they can't do anything. Stop blaming the companys and games and television, its the dang parents who are oblivious and are narrowminded and go and buy GTA and manhunt 2 for their 13 yr old kids.
Complete Bullschlit
How can 52% of parents use the ESRB ratings system an 72% "know little or nothing about the rating system" That's ridiculous! It means they dont WANT to know and that ultimately it THEIR fault for not educating themselves.
50% of underage shoppers being allowed to buy a M rated game has nothing to do with the industry making the games, it's the RETRAILERS at fault.
If they want to complain about games with poor taste how about they go pick on companies that release cheap crap games that clutter the shelves that no one will ever buy??
I'm SO sick and tired of these idiot know it alls and their need to control every thing, I've never even SEEN this "blood spattered" Wii they're talking about let alone even seen the wii version of Manhunt on the shelves!! They seem to think a game company knows exactly when a game has been leaked and can get everyone in the USA a 2 week headstart with a personal phonecall warning to lock up their children to keep them from downloading it!
Who Watches the WatchDogs!!???!!
Well we can all ignore this. Its by people that are anti-violence obviously, and of course they're gonna morally object to any kind of violence or "controversal" material.
It's like it would REALLY be such a pain for parents(irresponsible parents to be more precise) to ACTUALLY take care of their children,instead of taking the blame off themselves,because they're way to busy with their football matches,and sewing classes to take care of their own flesh and blood.
Just let us play our games for gods sake
A C what