• Posted November 15th, 2007 at 04:57 EDT by Eric Blattberg
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The format war has had some twists and turns, but it has certainly gone on longer than anybody expected due to some fierce competition from both sides (as well as some deep pockets).

Along come Warner Bros' Harry Potter and the Order of the Phoenix, arguably the biggest HD multi-format release this year. On Amazon.co.uk, the movie is making a large impact, leading the sales chart for both formats. However, Amazon has also consolidated HD sales into their regular movie sales, which gives us a comparison in performance of the two formats. As of earlier today, the Blu-ray version is holding the 105 spot, while the HD-DVD disc only managed to climb to number 321 on the overall sales chart.

So it seems that Blu-ray is currently leading in sales of blockbuster titles like Harry Potter. However, we can't be sure that'll mean a thing until the HD movie market achieves mainstream success. All Sony knows is that thousands of Blu-ray players entering people's homes everyday in the form of the PlayStation 3 can't hurt. We'll have more from the format war soon.

Source: playthree.net