Celebrating a successful introduction with the launch of NBA ’07 on the PS3, Sony Computer Entertainment America’s San Diego Studio introduced a next-generation basketball experience that delivered smooth, ultra-realistic basketball action. For the first time in any console sports title, NBA ’07 incorporated true 1080p high definition at 60 frames per second (fps) to provide detailed, lifelike graphics and the most engaging gameplay available. This year, NBA ’08 continues to improve on this next-gen hoops formula by further pushing the graphical envelope as well as adding a host of new features and innovative gameplay functionality.