With HD DVD players on sale now for under $200, Sony has taken the opportunity to tease us with a future price drop for Blu-ray players as well.
With a 40GB PlayStation 3 console now being the cheapest Blu-ray player on the market, Sony will be dropping the prices on some of its standalone players to keep competition against HD DVD.
Stan Glasgow, president of Sony Electronics, mentioned at a media roundtable meeting in New York recently that he expected price drops to be around 20% during the holiday seasons. This drop will place most standalones around the same price as the 40gb system at $400.
While still priced much higher than its competition, this price drop will surely prompt more sales during the Christmas shopping season. Glasgow also mentioned that these players will be Profile 1.1 compliant, meaning that they will support Java functionality, which will be needed for more hi-def special features in upcoming Blu-ray titles.
Source: HighDefDigest.com

Hehe Sony really wants the PS3 to be the cheapest Blu-Ray player on the market.
nothing wrong wit that ferre. cuz if u have a ps3 chances are you will be buying games 2 so the more money the marrier
having a standalone player at the same price of a 40gb PS3 is silly. Sony needs it to be less or they won't sell any. In fact, why have there been people spending more money on a standalone player when they could have had a blu-ray player for less money and get a free PS3 inside it?
The $200 hd-dvd player, isn't it that old Toshiba player or are Toshiba releasing their latest models from $200? Who else is releasing HD-DVD players? With blu-ray players, you get a choice to pick which one from different manufactures, from the best electronic manufactures in the world, like Sony, panasonic, philips, etc.
I knew Sony would't let HD-DVD be so cheap.
@zbamf
1st, Toshiba HD-DVD players for 200$ was only a single day pricedrop. 2nd, yes it's an old model and it only support 1080i max. 3rd, some other manufactors make HD-DVD but Toshiba is really almost the only one as far as I know.
psn id: gingo.. the fact that blu ray is still constantly outselling hd dvd even with a higher price shows that comsumers dont want hd dvd they want blu ray
Sony seem's to know what they doing now :) GO evil Sony! Make your money!
zbamf
having a standalone player at the same price of a 40gb PS3 is silly. Sony needs it to be less or they won't sell any. In fact, why have there been people spending more money on a standalone player when they could have had a blu-ray player for less money and get a free PS3 inside it?
The $200 hd-dvd player, isn't it that old Toshiba player or are Toshiba releasing their latest models from $200? Who else is releasing HD-DVD players? With blu-ray players, you get a choice to pick which one from different manufactures, from the best electronic manufactures in the world, like Sony, panasonic, philips, etc.
ummm. have you seen the picture and sound quality of the hd-dvd players? they absoulutly sucks major a**. i work at an circuit city and i ask one of the entertainment guys to hook up a hd-dvd player to one of the newer bravia models and the picture was more grainier and not as sharp as the BD. not to mention the sound is much more infierior, which is a major let down. fantastic 4 on BD is waaaayyy better than transformers on hd-dvd.
Its expected now that the pricedrops are simultaneously happening, question is who is going to benefit or cave in by this move? Will we see a $100 standalone Blu-ray and HD-DVD go heads up or will someone take the crown ftw? So intriguing...
im not to worried about bluray right now, all i want is for the ps3 to pick it up, i know it has with the new price cut and the games, but im worrying about the ps3 more than bluray.
I hope no one is surprised by this. It's common marketing, especially with the holidays within 8 weeks.
It would help a lot if Sony dropped some prices dramatically to steal some of the thunder from the hd-dud fire sale. It would involve some big short term financial loss, but they could squash hd-dvd right now for good if they did.
Actually there is a teaser promotion going on with HD-DVD players at $98.
Outside of the promo's you have $199 for a very nice Toshiba model with 5 x Movies bundled. There is also the Venturer which will sell at $145 with 7 x Movies bundled. My opinion is that these are still too high for "movie players". So if I follow Sony's marketing strategy todate and believe that PS3 is a Bluray player then they should sell the PS3 for $95 starting tomorrow... but I suspect PS3 is infact a games console after all. LOL.
Uncool....I'm just wondering....just wondering why you act like this war is still on. It's past over. Blu Ray dominated, it's like a football game where you are getting rap.ed and you try to score in the last few minutes of the game so ya'll don't like AS bad. Pretty much what HD DVD is doing. They are getting rap.ed so they are trying to push sales before it's all over, but it's not working in the least.