• Posted October 15th, 2008 at 17:07 EDT by
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Speaking to MCV, Sony Computer Entertainment Europe marketing manager Adam Boita has outlined the firm's UK sales drive this winter. His comments boil down to two things: massive cinema ads and hardware bundles.

“All our key IPs this year are being backed by major campaigns," Boita declared. "Our cinema silver spot ties all the IP activity together and was kick-started with Buzz! Quiz TV on September 19th. It will be running until the end of December, taking in MotorStorm Pacific Rift, LittleBigPlanet, Resistance 2 and SingStar.”

“This Christmas is no different from any other," he went on. "The schedule is packed and consumers will have more choice than ever. Retailers will be under pressure and our spend will ensure we are competitive in terms of share of voice. We’re confident consumers will vote with their wallets.”

SCEE thinks its tasty hardware bundles -- not all of them first party -- will tip the scales. “Key bundles will always play a vital part in pushing hardware," Boita commented. "We have some great first-party bundles lined up and others with key third-party partners that we are yet to announce."

Sony has recently announced LittleBigPlanet and Uncharted: Drake's Fortune themed PlayStation 3 bundles, the latter available in North America only. How about a price drop to sweeten the deal, chaps?