Warner Bros to endorse Blu-ray?
- Posted October 30th, 2007 at 07:55 EDT by Mike Harradence
- 3,407 views
- 27 Comments
Warner Bros has revealed that the company may consider changing its strategy in regards to supporting both Blu-ray and HD DVD, hinting it may shift focus in order to support one format exclusively.
Up until this point, the firm has remained one of the only major companies that have continued to release titles spanning both formats; however, this could be all set to change, according to company Vice President of High Definition Media, Dan Silverberg.
“One thing that may be changing is our strategy,” said Silverberg, during a Blu-ray media briefing yesterday.
“When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide — so the notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter.”
While not going into detail, it’s logical to assume from Sliverberg’s comments that Warner may have been tempted to embrace Blu-ray exclusively, given that Sony’s technology has remained the consumers number one choice in high definition viewing over Toshiba's HD DVD format.
Stay tuned for more details as they become available.
Source: tvpredictions
Comments
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Tha_Last_Romeo |
Tha_Last_Romeo- 8:20am GMT - October 30th, 2007
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Well.... It would be said if HD-DVD made some kind of great deal for them to produce HD-DVD movies at a low price.
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Staticneuron |
Staticneuron- 8:46am GMT - October 30th, 2007
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@Tha_Last_Romeo
Do you really think so? The consumer demands are the ones the companies try to meet and even with HD-DVD's deals (5 free movies) in addition to the fact that the hardware continues to be half the price of blu ray something has to be said about which side seems to be holding on for dear life.
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French |
French- 9:11am GMT - October 30th, 2007
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It's about time companies start picking a single format and get this "format war" over with. Fortunately for Blu-Ray and PS3 owners, not even Transformers could persuade higher HD DVD sales. There is already a clear winner, unfortunately for the consumer the HD DVD camp keeps trying to hold on for no reason.
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Clarky_psu |
clarky-132- 9:23am GMT - October 30th, 2007
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Who cares?
I made an account on PSU for news on upcoming games, trailers, screenshots.etc..
But c'mon! Who honestly cares if Warner bros support Blu-Ray or HD-DVD, I don't and neither should anyone hear...thank you for reading
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chilledbreeze7
- 9:51am GMT - October 30th, 2007
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Come on Warner, Hammer that final nail in the Coffin of HD-DVD!
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D3v1lwqer23
- 10:02am GMT - October 30th, 2007
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@Clarky, if you dont care, dont comment.
Second, Blu-ray got Disney, thats a huge nail, WB would pretty much seal the deal.
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jackfatal
- 10:05am GMT - October 30th, 2007
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it will be very smart decision if they support blue ray!! and will be stupid if they decide HD DVD!! why? because blue ray selling more even when the hardware is twice higher then the rival! and now that ps3 prices is going down and in spring will even go down more it looks it has a brighter future!
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JMelillo57 |
jmelillo57- 11:32am GMT - October 30th, 2007
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About time you open your eyes and realize what is going on.
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Wuffer |
Fodkoen- 12:08pm GMT - October 30th, 2007
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For one I care about this kind of news. Blu Ray is a part of my PS3 therefore I would love Blu Ray to be the format of choice. As said before, if the news is of no interest for you, skip it.
Hoping that WB will go Blu, but again you never know. Didnt see the Paramount/Dreamworks thing come. If WB goes HD DVD, damn that would be bad....
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Mecha_Daddy |
mecha_daddy- 1:48pm GMT - October 30th, 2007
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This statement was at a Blu-ray briefing. With sales #'s the way they are it's highly unlikely that they'll announce hd-dud exclusivity.
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fyaman
- 3:59pm GMT - October 30th, 2007
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Don't be so Naive. WIth Toshiba HD DVD players at Walmart and Circuit City for under $200, Warner may actually be hinting at going HDDVD. And look what Sears is doing! Everyone keeps saying $200 is the magic number for the average consumer.
http://www.avsforum.com/avs-vb/showthread.php?t=929855
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The Cleaner
- 1:01am GMT - October 31st, 2007
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Would the format competition end if Warner Bros simply joined Universal, Dreamworks & Paramount on the HD-DVD ?
Eitherway I dont see HD taking off - DVD will still be the biggest platform for the next 5 years and downloads will be second.
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MatrixSixaxis
- 6:39am GMT - October 31st, 2007
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This is not about a war of the formats....it's the new trend!
Consumers (as in the average people) decide on which is cooler HD-DVD or Blu-Ray! There are many MP3 players outthere, but which brand is dominating the world over? Although iPods are easy to use, they are pricey and the battery doesn't last long! The name itself sounds pretty cool. Ergo, which HD name sounds cooler? DVD is a new brand name, it has no history. Sony has had a long history, although not all happy. Anyways, Sony HAS let the porn industry to use BD's for adult moooovies! :D Personally, I think Blu-Ray is cool.
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The Cleaner
- 8:25am GMT - October 31st, 2007
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On top of the rumored sale of Vaio to Toshiba or Dell, and the seperation and sell down of Sony's music business, here's the latest gossip about Sony's piece by piece sell off....
NEW YORK (Reuters) - Sony Pictures, a unit of Japanese electronics giant Sony Corp (6758.T: Quote, Profile, Research), is considering selling half of its animation studio and a larger portion of its digital visual-effects company, the New York Times reported, citing people familiar with the matter.
Representatives from Sony Pictures were not immediately available for comment.
Sony Pictures has hired investment bank Houlihan Lokey Howard & Zukin to appraise the value of the two businesses, according to the newspaper.
A sale of both could reap about $500 million, the newspaper said, quoting sources involved in the talks.
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zbamf
- 7:58pm GMT - October 31st, 2007
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@clarky
There are plenty of news, screenshots, previews, developer intereviews and so forth on this site, go check em'.
You care enough to read the article and post a comment after seeing the article title which clearly states what the article is about.
And you ask who cares? many people in here are interested in the format at war because at war here isn't only a format that the movies are on, here is a format that our PS3 games are on and of course we want to know how well the format is doing, it is part of the PS3's future.
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The Cleaner
- 8:18am GMT - November 1st, 2007
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Gaming isnt at stake because of Bluray. Its too slow, they could do a lot better. If Bluray fails as a movie format I would not care. If Plastation fails as a gaming console I'll be very upset. If Playstation fails because Bluray made PS3 uncompetitive & diluted gaming focus - I'll be very ticked off!
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