EA says Syndicate 'didn't work,' still keen on bringing back old IP
- Posted June 13th, 2012 at 08:36 EDT by Mike Harradence
- 7 Comments
Publishing giant Electronic Arts has said it’s still keen on digging deeper into its history and reviving old IP, despite some of its more recent offerings failing to set tills alight.
Speaking with CVG, EA Games Label boss Frank Gibeau said there are still “numerous brands” he feels would benefit from being resurrected.
Despite this, Gibeau conceded that it doesn’t always pan out. Syndicate, for example, wasn’t quite the runaway success that the company had hoped for when it hit stores back in February 2012.
“Syndicate was something that we took a risk on. It didn’t pay off – it didn’t work,” he said.
"But in general it doesn't change my appetite for wanting to go look in the library and see what we have and maybe bring back some IPs for the next-generation. That's the nature of the business; some stuff works, some stuff doesn't."
On the flip side, the recent reboot of SSX pulled in the punters and as a result Gibeau feels the franchise still has legs.
"I think SSX was a very successful launch for us and there was some online innovation there that really showed why it made sense to bring that back,” he explained.
"It's done well and you'll probably see more in the future. There are numerous IPs that I think about all the time like Command & Conquer and Sim City - which is a brand we've brought back after seven years."
What did you think of Syndicate, PSU readers? And more importantly, what classic EA IP would you like to see resurrected in the near future? Let us know in the comments section below.
Tank1889 | Tank1889
- 10:26am EDT - June 13th, 2012
The Syndicate was a good game, the multiplayer was fun, but the game needed more marketing to be successful, bad marketing means bad sales.
- 12:37pm EDT - June 13th, 2012
Syndicate was goood and different enough for a shooter. The coop was great and my favorite feature. The rpg style and slow progression to it, really deep with the information. Also really fun and intense. The EA game I want brought back is Road Rash. I still remember the old EA logo of geometric green shapes, The cone, sphere and cube. That old logo is visible in the backround of the EA logo when you start up Burnout Paradise, the developer that should make the game. 8)
Sryche22 | Sryche
- 1:46pm EDT - June 13th, 2012
They never should have changed Syndicate to an FPS, it should have stayed true to the original with revamped visuals and sound...that would have been great.
- 3:46pm EDT - June 13th, 2012
I'm with Sryche22. They never should have switch it to FPS. I think for the original Syndicate fans ... this was an initial death nail.
I feel the same about XCOM. When they announced this FPS XCOM game ... I was really really upset because I am a die hard for the original. Luckily there is the other XCOM Enemy Unknown reboot that looks to stay true to the original and doesn't make it a FPS. The cut away of the base is amazing!
Back to Syndicate though... I don't understand why these companies feel the need to turn everything into a FPS. If you want the sales, stay true to the original and just update the graphics and such for today's technology. I bet Doom or Quake would suck as Turn-based God-perspective games.
...and so I digress...
Scarl | Scarl
- 4:07pm EDT - June 13th, 2012
I wonder how well a Dungeon Keeper FPS would do? Or maybe a Populous FPS?
"I bet Doom or Quake would suck as Turn-based God-perspective games." No kidding!
Nakatomi Uk | Nakatomi_Uk
- 6:38pm EDT - June 13th, 2012
I played Syndicate Wars on the PSOne is that the same series ????? it was challenging that game if there going for old IP gimme Jungle Strike lol
- 10:01am EDT - June 14th, 2012
LAPD Future Cop. For the love of god bring it back.
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