Sony's Peter Dille speaks online strategies
- Posted July 25th, 2007 at 05:31 EDT by Michael Harradence
Sony’s senior vice president of marketing for PlayStation, Peter Dille, has launched a series of disparaging comments towards competing online strategies, criticising the firm’s rivals for recycling outdated content, as opposed to the PlayStation Network, which offers a true next-generation gaming experience.
Speaking exclusively with website Gamasutra, Dille stressed the importance of the company’s online strategy for PlayStation 3, stating, "We're attacking online very, very aggressively", before addressing its competitors efforts, adding, "...whereas our competition takes a bunch of old content and catalogs content from previous generations and offers that in a download fashion, our development organization are making games specifically for PS3. When you download them, they're in 1080p, and they're showing off what's going on with Cell and the PlayStation 3 technology."
Dille then turned his attention the firm’s struggling UMD format (which accommodates PlayStation Portable and film content), attributing poor sales to that of “miscommunication” with Hollywood movie studios at the systems launch. He also commented on the upcoming slimline PlayStation Portable, stating, "This new design addresses the load times to a certain degree. The internal memory has been improved, so the load times are improved."
The slimline PSP is due out in North America this September, though an exact date has yet to be revealed. Stay tuned for more coverage as it breaks.