No plans for further PS3 price cut, says Sony
- Posted July 28th, 2007 at 07:56 EDT by Mike Harradence
- 14 Comments
Sony Corp.’s Ryoji Chubachi has confirmed that there is currently no plans to lower the price of PlayStation 3 beyond its recent USD 100 price cut in North America.
During a recent gathering of executives in Shizuoka Prefecture, Chubachi told Reuters; "We've announced the price cut in the U.S and have no additional plans beyond that at this time.” Analyst were initially left surprised by the announcement of the price cut in North America, coming only days after Chubachi previously told Reuters that the firm had no plans to take such action.
Furthermore, many have questioned the significance that a USD 100 price cut would have for PS3, taking into consideration the lead currently held by Nintendo’s Wii, a videogames console which currently retails for more than USD 200 less than Sony's next-generation system.
A tenable theory held by some analysts and companies is that Sony would have to lower the price point again following the depletion of the 60GB system, which is only available at a reduced price until stock sells out. This would leave only the USD 599 80GB model, which many feel would either need to be supplemented by a cheaper option, or have its priced reduced altogether.
As always, stay tuned for more news as it breaks.
- 3:07am EDT - July 28th, 2007
psn id: gingo... this is no surprise to me as having 2 price cuts so close to each other seems desperate so this news shouldn't surprise anyone
- 3:34am EDT - July 28th, 2007
Yeah, I don't expect another price cut till maybe just before christmas or even the end off this fiscal year (a.k.a Around march 2008)
- 4:17am EDT - July 28th, 2007
Guys M$ said that there will be one more price cutt to 399$ but don´t trust them! They want everybody to wait to buy the 40 GB that's not coming and stop PS3 outselling 360 in north america!
- 5:51am EDT - July 28th, 2007
They just wanna keep it a surprise thats all.
- 6:49am EDT - July 28th, 2007
Yeah there's no way they would charge us 100$ more for the 80gig system when the 60gig runs out. There will be another price cut when that happens.
- 6:57am EDT - July 28th, 2007
it could happen but i don't see it happening any time soon
- 7:02am EDT - July 28th, 2007
I can see Sony cutting the price of the 80GB model to $499 after the 60GB's stock sells out. But they wouldn't be offering the 80GB with the free game like they plan right now.
- 7:09am EDT - July 28th, 2007
they said they wouldn't lower it any further then the 100, well after the 60 gigs go out, they will lower the 80 gig to that price point, and technically they didn't lie lol, they arn't going any lower then what they already have lol
- 9:25am EDT - July 28th, 2007
The 80GB will get the 100$ price cut when the 60GB sells through. Then they will release a 120GB version for 599
- 1:39pm EDT - July 28th, 2007
Raiw's Post = FUD. There is no 40gb system in the works M$ knows nothing about any sony plans and are horrible at guessing them otherwise they'd have seen the 80gb strategy comming which they did NOT. At this moment in time there are NO plans for a Price drop on the 80gb model which has yet to ship and chances are they may not at all but come December when the 60gb stock is expected to run out the 80gb SKU MAY, with HARD emphasis drop 50-100 dollars depending on the number of games available. Consider for a moment that they absolutoly have no plans to drop the system price, this is possible but they would wait until the last moment to fake out the competition. Prehaps this might be seen as lying but ultimately it's a lie made in the consumers favor as it provides the product many are interested in at a much better price. On the other hand should they NOT reduce the price at all I'm sure it's been strategized in a way to offer more value to the consumer regardless though other incentival means. Such as pushing the benefits of Home which will be out by then and extolling the virtues of their free online network and first party software line up as well as the slowly growing list of 3rd party titles with limited exclusivity. /// The PS3 is a better value it's just a matter of displaying it in the best way possible.
- 1:41pm EDT - July 28th, 2007
Sorry I miss type part of my last post I meant to say that the information that M$ mentions in Raiw's post is FUD not that Raiw himself was posting FUD. My bad there's not edit fuction.
- 6:27pm EDT - July 28th, 2007
I don't see why they are doing 60G/80G...the HDD is easy enough to change....make the 60GB...if they want/need more GB, let them upgrade themselves and leave the price alone.
- 1:55pm EDT - July 29th, 2007
I think It was a nice move to lower the 60GB just to push those consoles out there, but I dont think we will see a price cut for the 80GB until at least mid 08.
- 1:31am EDT - July 30th, 2007
No brainer - Sony is not going to tell everyone that the PS3 with 80GB hard drive and rumble controller is going to cost $499 with a bundle for Christmas. They need to dump all the old stock first. Does the 80GB drive cost more to manufacture than the 60GB drive? Really? How much did a 40MB hard drive cost in 1991? What about a 300Mb drive in 1994? or a 2GB drive in 1997? What about a 40GB drive in 1999? How much was a 160GB drive in 2003? What about the 750GB drive in 2006 ? How much is the new 1TB drives released this year? ANSWER: They all sell at the same price. Seagate & WD will sell the 80GB inventory to Sony at the same cost as the 60GB model. They cost the same to manufacture. In 1 or 2 years the 120GB / 160GB drives will cost Sony the same as the 80GB drive. PS3 will ship with 80GB and 120GB capacities and the 80GB model will go to $399 if sales are not good at Christmas. That is a no brainer.
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