No plans for further PS3 price cut, says Sony
- Posted July 28th, 2007 at 07:56 EDT by Mike Harradence
- 14 Comments
Sony Corp.’s Ryoji Chubachi has confirmed that there is currently no plans to lower the price of PlayStation 3 beyond its recent USD 100 price cut in North America.
During a recent gathering of executives in Shizuoka Prefecture, Chubachi told Reuters; "We've announced the price cut in the U.S and have no additional plans beyond that at this time.” Analyst were initially left surprised by the announcement of the price cut in North America, coming only days after Chubachi previously told Reuters that the firm had no plans to take such action.
Furthermore, many have questioned the significance that a USD 100 price cut would have for PS3, taking into consideration the lead currently held by Nintendo’s Wii, a videogames console which currently retails for more than USD 200 less than Sony's next-generation system.
A tenable theory held by some analysts and companies is that Sony would have to lower the price point again following the depletion of the 60GB system, which is only available at a reduced price until stock sells out. This would leave only the USD 599 80GB model, which many feel would either need to be supplemented by a cheaper option, or have its priced reduced altogether.
As always, stay tuned for more news as it breaks.
Source: Reuters
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PS3-The Ultimate Machine
- 5:51am EDT - July 28th, 2007
- 4
They just wanna keep it a surprise thats all.
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Alpha2
- 1:39pm EDT - July 28th, 2007
- 10
Raiw's Post = FUD. There is no 40gb system in the works M$ knows nothing about any sony plans and are horrible at guessing them otherwise they'd have seen the 80gb strategy comming which they did NOT. At this moment in time there are NO plans for a Price drop on the 80gb model which has yet to ship and chances are they may not at all but come December when the 60gb stock is expected to run out the 80gb SKU MAY, with HARD emphasis drop 50-100 dollars depending on the number of games available. Consider for a moment that they absolutoly have no plans to drop the system price, this is possible but they would wait until the last moment to fake out the competition. Prehaps this might be seen as lying but ultimately it's a lie made in the consumers favor as it provides the product many are interested in at a much better price. On the other hand should they NOT reduce the price at all I'm sure it's been strategized in a way to offer more value to the consumer regardless though other incentival means. Such as pushing the benefits of Home which will be out by then and extolling the virtues of their free online network and first party software line up as well as the slowly growing list of 3rd party titles with limited exclusivity. /// The PS3 is a better value it's just a matter of displaying it in the best way possible.
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Franckojam
- 6:27pm EDT - July 28th, 2007
- 12
I don't see why they are doing 60G/80G...the HDD is easy enough to change....make the 60GB...if they want/need more GB, let them upgrade themselves and leave the price alone.
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The Cleaner
- 1:31am EDT - July 30th, 2007
- 14
No brainer - Sony is not going to tell everyone that the PS3 with 80GB hard drive and rumble controller is going to cost $499 with a bundle for Christmas. They need to dump all the old stock first. Does the 80GB drive cost more to manufacture than the 60GB drive? Really? How much did a 40MB hard drive cost in 1991? What about a 300Mb drive in 1994? or a 2GB drive in 1997? What about a 40GB drive in 1999? How much was a 160GB drive in 2003? What about the 750GB drive in 2006 ? How much is the new 1TB drives released this year? ANSWER: They all sell at the same price. Seagate & WD will sell the 80GB inventory to Sony at the same cost as the 60GB model. They cost the same to manufacture. In 1 or 2 years the 120GB / 160GB drives will cost Sony the same as the 80GB drive. PS3 will ship with 80GB and 120GB capacities and the 80GB model will go to $399 if sales are not good at Christmas. That is a no brainer.
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