NPD: PS3 owners unaware of multimedia features
- Posted August 9th, 2007 at 16:43 EDT by Mike Harradence
- 30 Comments
Research obtained from NPD reveals that many consumers who own a PlayStation 3 are unaware of the systems various multimedia features beyond it's standard functionality as a disk-based videogames console.
The study, titled Next Gen Functionality & Usage, details that, while PS3 owners are found to download as much online content as those who own an Xbox 360, the majority of users were actually unaware of this function. Furthermore, most were more familiar with the Xbox 360’s online capabilities than that of PS3’s, and as a result were more likely to play games online on Microsoft’s next-gen console than Sony's.
The study also shows that around 71 per cent of those that own a PS3 as well as would-be owners rate the systems backwards compatibility option as its most important aspect; however, only 37 per cent were aware of it as a standard feature. Elsewhere, only 40 per cent of those who own a PS3 were aware of it’s capabilities as a Blu-ray player, though the number of those aware of the machines high definition output was considerably higher at 50 per cent, compared to only 30 per cent with Xbox 360.
Anita Frazer, an analyst at NPD commented: "I think what this really means is that gaming and all that is has to offer consumers has to be the first and primary focus of the machines and the software developed for them, whether it's from the first or third party manufacturers. While the extra features might be nice, they're not going to be a primary driver of a sale of a system.”
"That said, to the extent that the extra features might provide additional revenue streams for the parties involved, yes, there is more promotion needed to get consumers aware of the features and using them. I get asked a lot by people outside the industry if PS3 sales will benefit because it's a reasonably priced Blu-ray DVD player, and while I never believed a non-gamer would go out and pick up a PS3 in order to play movies, our research now backs this [belief] up. The systems are, by a big margin, game-playing devices."
We at PSU can only concur; consumer awareness in the additional features of PlayStation 3 could not only prove instrumental in increasing sales, but also attract consumers that are otherwise not interested in video gaming to perhaps utilize it as a means of testing the waters.
Source: Next Gen
- 11:44am EDT - August 9th, 2007
I would think so many people know... this supprised me tremendously!
- 12:00pm EDT - August 9th, 2007
psn id: gingo.... well this is what sony need to pick up on, they need to make people aware of it's numerous features and make people want the console
- 12:14pm EDT - August 9th, 2007
This is the responsibility of Sony and Hollywood, who put their movies on Blu-ray.
- 12:17pm EDT - August 9th, 2007
this shows the reason why i dont have a ps3, i buy a console for playing games and thats it, i dont buy movies because when i see a film once i never want to see it again, i will get a ps3 when it is about 200 pounds and it is currently 425 pounds here in the UK which is equal to about 750-800 dollars
- 12:19pm EDT - August 9th, 2007
They (Sony) are trying to increase awareness, what with the PS3 included on the "free" movie offer. They list and show the PS3 right next to the standalone. Maybe they should consider a Multimedia bundle adding the BD remote and a copy of Pirates 1 or 2, then sell them right next to the other standalones.
- 12:28pm EDT - August 9th, 2007
Well i already worked the S@%T out of mine even loaded on yellowdog 5.0.1. Asome stuff, more content is needed though. I plan on utilizing more of that OS function very soon. But Sony for godsake put some informational booklets out there explaining the other functionality of the system. My friends and family members always shock when they see me using mine or i mention something about one of these functions. For example i use to stream movies from certain sites but they all moved over to divx arrrrggggh. The PS3 is really the home entertainment hub killer. Nothing else is needed. With updates opening up more and more capabilities of the PS3, it is becoming the No1 choice for the next 10yrs.
P.S. To those of you who keep asking or writing questions about the disk drive speed go and google it and you will see that the drive speed is way ok to use right now, but i bet you that Sony with an update will be able to up the speed if they need to.
- 1:25pm EDT - August 9th, 2007
heck ya, never have such true words been put out! No one knows the capabilities, and the sales of the system won't be helped by its mutlimedia features unless sony agressively markets it!
- 1:48pm EDT - August 9th, 2007
Yeah, the PS3 is amazing it's just that the uninformed people out there don't know about all it's abilities and that it serves multiple purposes.
- 1:51pm EDT - August 9th, 2007
the funny thing is that some stores in my area acctually market it as a blu-ray player, and i mean stores that don't sell games, they sell ps3 as blu-ray players
- 1:55pm EDT - August 9th, 2007
surprised. however, sony need to make people aware of Ps3 numerous capabilities.
- 1:59pm EDT - August 9th, 2007
sony its commercial time.
- 2:24pm EDT - August 9th, 2007
dont people read manuals anymore
- 2:46pm EDT - August 9th, 2007
I'm sorry but that study had got to be complete BS, you dont drop 600 bucks on ANYTHING and not know what it does. Seriously the questionaire had to be given to people who never to uched a PS3 in their life outside of 5 minutes at best buy on a GT demo track.
- 2:54pm EDT - August 9th, 2007
and who do we blame for the marketing?
- 3:08pm EDT - August 9th, 2007
it just proves, that there is alot of people out there with alot of dollars, but no common sense.
- 3:13pm EDT - August 9th, 2007
What they should do really to get apoint out is the movies, u can add onto cable TV but no 1 really pays attention,, but movies everyones eyes r glued to the movie screen, i think u could get the point across with jawdroppings
- 3:44pm EDT - August 9th, 2007
stupid fat rich people buy a ps3 and dont know what it can do
- 4:31pm EDT - August 9th, 2007
why the heck would anyone spend that much money on the ps3 without knowing its capabilities outside being a games console?? if u want just a games console with a few added features, get a 360!!
oh, and thats why the "over-pricing" makes sense. i dont care about its price, im getting it the end of this year, because i trust sony will deliver and believe me its gonna b much more than just a games console to me!
- 6:11pm EDT - August 9th, 2007
wow wierd to read cause i listen to music on my ps3 just as much as i do on my ipod!!! wierd though cause im watching a blu-rway movie as we speak on my ps3!!!
- 7:25pm EDT - August 9th, 2007
I make sure I know exactly what I have before I buy anything thats electronic. I guess that is something that I would belive. My parents have a ps3 for bluray my dad found out it was smarter to buy a ps3 than a bluray. He likes technology he even used it for music and ofcourse now games. BUt my mom thinks that its just a dvd player. LOL Im pretty sure there is more people out there that are the same way.
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