TGS 2007: Sony fails to confirm a price cut
- Posted September 21st, 2007 at 17:37 EDT by
- 27 Comments
One of the biggest rumours about Sony's keynote speech heading into this year’s Tokyo Game Show was a possible announcement of a price cut for the PlayStation 3. Many gamers and industry analysts believe that a price cut could help the PlayStation 3 this coming holiday season as the console remains the most expensive and the least selling out of the Wii and Xbox 360 (bar Japan, where the 360 lags far behind). However, as the Sony keynote revealed, there won't be any price cut for the time being.
"Price is a very important aspect, but at the same time the urgent matter is to what extent we can further enrich the software titles," said Hirai in regards to price. However, he did hint that there is a “possibility” that a price cut could emerge in the future.
Past history suggests that Sony, as with other companies, will continue to deny any price cuts before springing one on us anyway. Thus, there is still hope for a less expensive PS3 this holiday season.
- 12:51pm EDT - September 21st, 2007
- 12:53pm EDT - September 21st, 2007
They cant just announce a $100 price cut before every major gaming industry event. People act like $499 and $599 SKUs are too high.
- 1:06pm EDT - September 21st, 2007
The price cut is going to be closer to X-mas.
- 1:20pm EDT - September 21st, 2007
getting a blu-ray player and a console all in 1 and yet ppl want it to b cheaper....stupid consumers holy crap...u try building one of these with $600 to see if its even enough to make 1 u idiots seriously...with every system they are losing 300 tops and yet u guys want em to loose more...dumbasses
- 1:32pm EDT - September 21st, 2007
really if your not willing to pay a price thats alredy good for what you get then f*** off and b a 360 fanboy
- 1:41pm EDT - September 21st, 2007
psn id; gingo... i think they should have a price cut so more units are sold because they are failing just now
- 2:08pm EDT - September 21st, 2007
To the people who thought a price cut/new 40GB sku was gonna rise from the ashes at TGS don't know business and the staregies behind it. This is a chess match not a round of uno, say sony annouced this and everybody who had been waiting for it, flock to stores only to be told that they're out of stock or have yet to arrive to stores, then you'll have some hot customers and it will only lok bad on sony, not the store. If the new sku turns out to be true, Sony needs to get a stockpile of them because it'll be like the wii last holidays and again it will only look bad for sony and parents alike will look for something more readily available. I'm looking at the anniversary of the PS3 for it's next price cut/new sku which is a Saturday (new sales at retail) and a week before the BIG holiday rush, anyway just my prediction(s)....
- 3:05pm EDT - September 21st, 2007
Basically, he's saying that untill we get more exclusive titles on the shelf it dosent make sense to drop the price since the system hasnt had a chance to truely sell with a reason and purpose. Put more cool games out and people will find the money for the time being and they get to keep from bleeding too hard for another 6 months or so as they would if they dropped the price.
- 3:26pm EDT - September 21st, 2007
bah. 600$ is nothing when you realize what youve bought. I happily paid 600$ for mine. and if they would have made it with a complete cell for more $, i would have paid that too.
- 3:34pm EDT - September 21st, 2007
They always deny it then release it. Result : No credibility. Anything that Sony says is usually BS - that's just how it is now days. Refuse to comment - fine, but dont lie.
Everyone knows the sales drop with rumble hits at Christmas. The big problem with waiting so long is they are loosing more publishers as time goes on. They really should be more aggressive in building the platform base. Drop the price now before Xbox360 CPU gets to 65nm otherwise Microsoft will have a big price advantage and will have solved the heating problem. Drop the price now and steal the action - if they can get to 20 million users quickly they can still survive otherwise its going to get ugly at Sony.
We wont get any good games if 50% of a small user base is in japan. Next they will be forced to buy some small studio's and rely on first party titles to get them through. This is a complete reversal of fortunes with Nintendo becoming playstation and Sony becoming gamecube. The difference though was Nintendo has lots of cash now Sony doesn't. 2 years ago I could not imagine this happening - now I'm just shocked at Sony being so out of control.
- 4:47pm EDT - September 21st, 2007
dont care still gonna get one
oh yeah does anyone know if the there are any 40GB systems left or even 20GB? I cant seem to find any
- 5:23pm EDT - September 21st, 2007
@xenosilvano ebay mayb
- 6:11pm EDT - September 21st, 2007
why would they announce it now? everyone would just wait and sony would lose Tons 'o cash
- 7:06pm EDT - September 21st, 2007
theyll anounce it in November i bet there is going to be the New Sixaxis bundled and a good game all for 400$.. For the 1 year birthday of the PS3, (i just thought all this up in my head) but it does seem possible.. and would make alot of sense
- 7:52pm EDT - September 21st, 2007
Its not that they don't want to announce a price cut. Its because they can't since every single customer would obviously wait out and buy a PS3 when the price cut occurs. All PR, a price cut will definitely happen, hopefully with the announcement of the new $399 40GB PS3.
- 8:19pm EDT - September 21st, 2007
IMHO, 499 should be the top of the line and then a 399, 599 scares too many people off. I mean I think its worth it but most won't, cause people see the PS3 as a console......and its hard to show its other than that before christmas......
- 9:23pm EDT - September 21st, 2007
I think this is a cover up. They want to surprise us with a BIG PRICE CUT then everybody would want a PS3 (I could be dreaming)
- 9:30pm EDT - September 21st, 2007
Fantastic, Yakk! Your a goddamn genious!
why the heck didn't I think of that (cos youre stupid)
(...shut up) I dont want to get one of those expensive one 60GB
Humm? I wonder if they sell those SATA hard drives at ebay too
good idea. Great Thanks! - Good Job! (thumbs up)
- 9:36pm EDT - September 21st, 2007
Patcher predicted a price cut at TGS, I also thought this would happen and when I read of Patcher's predictions (even though he's wrong 9 out of 10 times) I did think does Patcher have some inside infomation? As he predicted Microsoft would announce their price drop at E3 and later in an interview he said "So I was 5 weeks out" A lucky guess maybe?
My point is that price drop announcements don't always come at these conferences. Sony announced the PS3 price drop a day or so before their conference at E3 and then Microsoft anounced a Price drop 5 weeks after.
It also makes no sense to announce NA price drops at TGS. If there was a price drop announcement at TGS, it would be for Japan.
So saying that I think its still possible for Sony to drop the price of the 80gb PS3 this year as it doesn't make sense to sell the 80gb for $600 when they've been selling the 60gb for $500. The price drop I think will be November as the PS3 will be a year old and for a Euro price drop, will be late March - early April
- 12:14am EDT - September 22nd, 2007
they will reduce the price soon. Give them 2 weeks