Sony has 'captured the hardcore' with PS3, says Koller
- Posted April 20th, 2009 at 15:21 EDT by Mike Harradence
- 31 Comments
Sony’s John Koller has declared that the platform holder has successfully nailed the hardcore gamer audience with PlayStation 3, with the firm now keen on pursuing the casual user base over the next couple of years.
Speaking to VG247, Koller stated, “There’s certainly a line-up of very strong family-friendly titles that we’re looking at for PS3 in our continuing effort to appeal to that casual consumer.”
Of course, that’s not to say the firm has all but given up on hardcore fans. Far from it, Koller noted, as there’s a plethora of meaty offerings on the way including the likes of Heavy Rain and God of War III, not to mention fresh IP to boot.
“We’ve captured the hardcore. The install base we have now tells us that the hardcore’s purchased. We’re moving on now to continue to support them with a tremendous line-up of games, but also look at softer brands that maybe we had with PS2 franchises we’re bringing over to PS3, or new IP.”
Though he remained tight lipped as to what we could expect to see other than the usual suspects, Koller teased: “Think of some of the latter-half PS2 franchises.”
We’ll find out soon enough come E3 2009. Stay tuned.
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Dave-The-Rave |
Dave-The-Rave- 10:24am EDT - April 20th, 2009
- 2
I hope they don't waste too much time on the casual games..
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PsychoMantis
- 10:37am EDT - April 20th, 2009
- 5
Hardcore games is whats needed and so far Sony is doing very good lots of good titles already out and 2009 will be an awesome year.
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lordAlucard |
sympozium_666- 10:37am EDT - April 20th, 2009
- 6
I know Sony rules to mix hardcore & quality casual games instead of focusing or trying to focus on the casual market is an great strategy
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loadstone007
- 11:16am EDT - April 20th, 2009
- 9
I do PS3 shots every night... don't worry, I use different syringe every time. And boy, does it feel goooooddd.... :)
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liquidus118
- 11:33am EDT - April 20th, 2009
- 11
So...They're gonna divert resources from first party titles like Uncharted 2 to go towards generally rubbish games (Most times casual games are)?
Why? Nintendo already have this market in a stranglehold and aren't giving it up any time soon, the fact that the PS3 is the most expensive means the casual gamer will always choose the wii over it, or even if they do want more serious games they'd just get a 360 as it's is a cheaper alternative to a PS3 offering to them very similar things for what they'd want.
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Perishing_Mind |
Ernad_BMW- 11:48am EDT - April 20th, 2009
- 12
afterall that's exactly what "Playstation" is all about - Hardcore gaming. It's the only reason I've bought it. No doubt they've captured the hardcore gamers, the amount of casual gamers that only own the PS3 for casual games is not wort mentioning I think...
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ShinGundam
- 12:49pm EDT - April 20th, 2009
- 14
@ liquidus118
Flower , Flow , LBP , rachet all these games are casual stuff from Sony
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ToonAssassin
- 1:04pm EDT - April 20th, 2009
- 15
just don't make the PS3 become a Wii HD, that's all i'm asking ! casual 'non games' suck to the max !
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chomperbull
- 1:38pm EDT - April 20th, 2009
- 18
to get casual gamers all they need is a price drop so there mom can afford them a ps3
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alkalinesi
- 2:06pm EDT - April 20th, 2009
- 19
since they say theyre gonna go for casual gamers now, im deff smelling a price drop. and i think its a great idea, i would want some more family friendly games.
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Sventax
- 2:19pm EDT - April 20th, 2009
- 20
They nailed it ,
this year, so as time progresses so will we see games that will appeal more to a different demographic and this is also a sign that the PS3 must have a lower entrance appeal to capture the attention of the 13 old gamer that has to wait every christmas for something special.
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